CTC News

Canada Specialist Program passes the test in Germany.

Hannover Zoo event underlines depth of interest and commitment to CTC’s advanced education program in core European market.

25 January 2012

The Canada Specialist Program (CSP) is an important component in educating travel-trade pros about the diversity in Canada for travellers across the Canadian Tourism Commission (CTC)’s key international markets.

Nowhere is this better illustrated than in Germany. The program has been running for 14 years, including a substantial refresh in 2011. There are more than 1,530 registered participants (a record for this market), with 630-plus fully certified.

An event at Hannover Zoo this past December underlined the ongoing interest CSP attracts among even seasoned travel-trade professionals. Held at the Yukon Bay section of the zoo (but not actually in with the polar bears), 61 travel agents and key-account reps gathered to hear the latest product news from Canadian destinations and airlines. Some hot mulled wine helped dull winter’s edge for the participants.

The number of partners attending to share information was impressive: Travel Alberta, Tourism British Columbia, Ontario Tourism Marketing Partnership Corporation, Tourism Nova Scotia, Nunavut Tourism, Northwest Territories Tourism and Tourism Yukon, as well as Air Canada, Condor and Icelandair. This continued level of German enthusiasm for discovering more about Canada’s unique travel experiences certainly bodes well for 2012.


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