CTC News

German travellers looked on the bright side in 2010.

Subdued but stable national economy keep travel intentions upbeat, says latest CTC Global Tourism Watch report.

21 February 2011
Print

While much of the world sank into economic gloom over the past two years, Germany has been Europe’s bulwark against worse trouble.

While much of the world sank into economic gloom over the past two years, Germany has been Europe’s bulwark against worse trouble. That economic strength, although still somewhat subdued, has translated into a positive outlook on travel, according to the latest Global Tourism Watch (GTW) summary report  for the Canadian Tourism Commission (CTC).

Here are some other key takeaways:

  • There’s a decent-size potential long-haul travel market in Germany of 18.1 million. And 4.7 million of those (26%) have Canada very much in on their mental atlases in the next two years, up 2% on 2007.

  • British Columbia (82%), buoyed by hosting the 2010 Winter Games, is the destination top of mind for German travellers, with Ontario (76%) a fairly close second.

  • Yet the economic slowdown has had an effect on German travellers: they are more demanding and price-aware in their destination choices.

  • Canada is the leader of the pack for ski vacations and winter activities.

  • Nature and culture pique the interests of German travellers most of all. This also leads to almost 75% being keen on one of CTC’s five “Unique Selling Propositions” (USPs) for Canada: exploring “vibrant cities on the edge of nature.”

  • Travel-related TV shows are the primary non-advertising source for raising Canada’s visibility, knowledge and pulling power.

  • The competition for travellers’ attention is heating up, with New Zealand, South Africa and China all grabbing eyeballs.

Harris/Decima Research conducts the Global Tourism Watch survey for CTC. The company asks thousands of participants aged 18 and over from around the world for their views on Canada and CTC’s Canada. Keep Exploring tourism brand. The 2010 reports look to identify shifts in each market since 2007.

Read the Global Tourism Watch Germany 2010 summary report.

 

Post a comment

(Read our comments disclaimer)

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This security code is to protect the CTC from automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.