CTC News

German media get a taste for Canadian travel.

Three events in major German cities bring to life Canada’s growing culinary reputation.

06 November 2014

Would you like to see our daily specials? The Germany office of the Canadian Tourism Commission(CTC) has acted as waiter and sommelier to highlight Canada’s culinary and lifestyle stories to German media in three major cities.

The events, which took place in late October in Hamburg, Berlin and Munich, highlighted Canada as a premier four-season destination and drew more than 100 German journalists, bloggers, photographers and broadcasters. Each evening began with presentations by CTC-Germany and partners, highlighting the major events coming up in Canada in 2015.

Then came the main dish: a four-course culinary tour of Canada, with partners rotating between tables for more personal networking. Tickling German taste buds were plates of bison carpaccio, Atlantic lobster, roast halibut and roast beef, accompanied by Canadian wines plus Penticton Punch & Maple Sour.

Droves of Canadian industry partners joined CTC-Germany for the events:  Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, Tourism Newfoundland and Labrador, Tourism Prince Edward Island, Tourism New Brunswick, Tourism Nova Scotia, Tourism Northwest Territories, Tourism Yukon, Tourism Saskatchewan, Travel Alberta and Travel Manitoba, along with Tourism Edmonton, Tourism Whistler, Rocky Mountaineer Railtours and Air Canada.

Earlier this fall, CTC-Germany launched its Tumblr page. It features the work of leading German bloggers Ole Helmhausen and Bjorn Troch; the latter spent an epic summer travelling around Canada and learning how to play the guitar. The Tumblr page also has media articles from German journalist FAM trips to Canada and a blog roll featuring the best Canadian bloggers.

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