CTC News

CTC-Japan drives sales and education at new tourism workshop.

Focus Canada-Japan event connects Canadian destinations and experiences with top Japanese tour operators and travel agents.

12 November 2014

Tourism success isn’t guaranteed: a lot of hard work goes on behind the scenes to deliver the right experiences to the right consumers. Just ask the attendees of Focus Canada-Japan, the new tourism workshop held by the Japan office of the Canadian Tourism Commission (CTC) Oct. 16 in Tokyo.

Reps from 50 Canadian suppliers, including destinations, experiences and tourism products, met with more than 75 delegates from 50 leading Japanese tour operators and travel agents at the Cerulean Tower Hotel for a full day of education and business relationship-building.

The day was split into two halves. In the morning, Maureen Riley, CTC-Japan managing director, gave a market update for sellers, as well as details on the CTC’s upcoming Canada Theatre program for the market. She was followed by presentations from each of the participating provinces: Destination British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourisme Québec and Tourism Prince Edward Island.

The workshop sessions dominated the afternoon: the Canadian sellers were divided into five groups by region, conducting group presentations plus one-to-one meetings.

The day wrapped with an evening reception to allow for easy going networking. The following day, CTC-Japan held an open house at its Tokyo location, allowing delegates to get even more information from Maureen Riley and Masayo Hando, CTC-Japan manager, Media and Public Relations.

“The new workshop event ticked every box for both buyers and sellers,” says Riley. “We have had a tremendous amount of positive feedback from our Canadian partners saying how much they deepened their sales and business ties in the Japan market as a result.”



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