CTC’s Focus Canada-India Marketplace educated and inspired Indian travel agents to sell Canada.
“A journey of a thousand miles begins with a single step:” for many Indian travellers, that trip began at Focus Canada-India Marketplace, the Canadian Tourism Commission (CTC)’s biggest industry event in this emerging market.
The fifth iteration of this B2B show has just closed its doors at the Crowne Plaza Kochi hotel in Kerala. Forty reps from 30 Canadian tourism businesses took part in pre-scheduled business appointments with Indian travel agents, which provided opportunities to build business relationships over two days. Luncheons and evening receptions provided scope for more relaxed networking, too, Feb. 26 to March 1.
CTC’s representation was led by Siobhan Chretien, regional managing director, Emerging Markets. The Indian agents came from cities far and wide: New Delhi, Mumbai, Hyderabad, Bangalore, Ahmedabad, Chennai, Kolkata and Lucknow. TheCanadian Signature Experiences collection had a good turnout, too, with Brewster Travel Canada, Fairmont Hotels & Resorts, Rocky Mountaineer and VIA Rail flying the flag for the program.
The focus this year was on increasing Canada’s exposure in southern India cities as well as bridging the gap between Canadian sellers and Indian buyers to boost sales. The marketplace began with an afternoon of industry briefings, covering how to do business with the Indian travel industry, the latest facts and figures on the market’s potential, an update on visa requirements and CTC’s 2014 engagement plan for India.
CTC’s primary partners for the marketplace were Destination British Columbia, Ontario Tourism Marketing Partnership Corporation and Travel Alberta. Hospitality partners were Banff & Lake Louise Tourism,Fairmont Hotels & Resorts and Air Canada.