CTC News

Travelling in Canada? Explore like a local.

New CTC website and mobile app has tips on where to go and what to do—created by travellers, for travellers.

15 September 2011

Travel choices have just gotten a lot simpler for visitors to Canada. Explore Canada Like a Local, the Canadian Tourism Commission (CTC)’s new website and mobile app, is an innovative approach for consumers to plot their journeys and share their tips before, during and after their stays in this country.

Users can explore Canada in a number of different ways: by theme (arts & culture, city breaks, culinary, luxury and outdoors), by destination (major cities and tourism spots across Canada) or via lists (such as retail therapy in Toronto, culinary adventures in Montréal or sunset and the seawall in Stanley Park.) Each spot has text, imagery and a map to help visitors navigate their way around and plan their days. Explore Canada like a local also pulls in location data via Foursquare, including user reviews and number of check-ins at any given spot.



Explore Canada Like a Local users can look at other people’s lists or create their own, which can be shared either through the site or their own social networks. An app for Google Android smartphones and Apple iPhones means users can access and update the lists wherever they are on their travels. Users can also search for spots of interest, led by places with the most check-ins near to the user’s location.

Explore Canada Like a Local is built on user-generated content and all the great spots and tips from CTC’s domestic LOCALS KNOW campaigns. The first launch came in the US, and will be followed by staged roll-outs during the rest of 2011 in the UK, France, Germany, Mexico and Australia.

“Explore Canada Like a Local has traveller-to-traveller authenticity as potential visitors find out about Canadian experiences from other travellers as well as locals,” says Gloria Loree, CTC executive director, Global Communications. “This new site will also mean that those travellers in Canada will serve as real-life advocates for our tourism brand.”


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