André Joannette and Sarah Sidhu bring expertise and experience to Canada’s national tourism marketer.
The Canadian Tourism Commission (CTC) has moved to streamline its executive ranks to achieve greater efficiencies while strengthening its ability to market Canada internationally.
The roles of general counsel and corporate secretary have been combined, with Sarah Sidhu taking the position as of May 11. Ms. Sidhu’s previous role was in-house counsel with Initio Group, a Vancouver, BC-based early-stage investment fund. Prior to her work at the Initio Group, she spent five years as an associate at Fraser Milner Casgrain and Kornfeld LLP in Vancouver.
Ms. Sidhu has advised boards on governance issues and risk management, drafted and negotiated agreements as well as dealing with corporate finance, intellectual property and commercial matters. She has a deep understanding of how both the private sector and governments operate. Ms. Sidhu also serves a member of the board of directors of the Vancouver Foundation and United Way of the Lower Mainland.
André Joannette, CPA, becomes CTC’s new chief financial officer (CFO) and vice-president, Finance & Operations on June 15. Mr. Joannette comes to CTC from the Canada Border Services Agency. As the deputy chief financial officer and director general of resource management at CBSA, he was responsible for a series of projects, including its five-year capital plan, which was approved and funded.
Prior to the CBSA, Mr. Joannette worked in senior roles in the federal public service, giving him a deep knowledge of how the federal government works. He also served for 16 years in a variety of positions in the private sector in both profit and not-for-profit organizations.
Ms. Sidhu and Mr. Joannette join Jon Mamela, senior vice-president Marketing Strategy/CMO, Gilles Verret, vice-president, Strategy and Corporate Communications, Rupert Peters, vice-president International (Interim) and David Goldstein, President and CEO, to comprise the executive team.