CTC News

Destination Canada strengthens leadership team with three new appointments.

Vice-President International; Executive Director, US Leisure Market; and Executive Director, Industry Partnerships, Canada add significant depth to industry leadership.

30 September 2015

Destination Canada (DC) has made three key appointments to bolster its senior leadership team. With competition in the international tourism marketplace getting fiercer by the month amid growing numbers of global travellers, these three appointments will bring real benefits to the organization and Canada’s tourism industry as a whole.

  • Emmanuelle Legault is our new Vice-President, International. She brings more than 15 years’ experience in marketing, communications and developing digital solutions for businesses and consumers. Emmanuelle joins DC from Tourisme Montréal where she spent the past four years working on media strategies to build awareness of the Montréal tourism brand in 12 international markets. She also led the digital and communications strategies, media and leisure markets, as well as the membership and partnership, IT and analytics sectors. In 2012, Emmanuelle launched a three-year strategy to implement an organization-wide adoption of social media, with the ambitious goal of making every employee, partner and member a brand ambassador for Montréal.Emmanuelle starts her new role at DC Dec. 7.
  • With DC poised to make a major re-entry into the US in 2016 with our tourism partners, Suzanne Reeves has been appointed Executive Director, US Leisure Market. Suzanne’s primary responsibility will be to optimize the federal investment in the “Connecting America” initiative to grow tourism export revenues for Canada. In her former role here as Executive Director, Global Communications and Programs, Suzanne oversaw many successful media initiatives. Prior to joining DC in 2012, Suzanne was Director of Marketing at the Rick Hansen Foundation, helping steer the celebration of the 25th anniversary of the Man in Motion tour. Before that, Suzanne was Director, Communications for the Olympic and Paralympic Relays during the Vancouver 2010 Winter Games. Suzanne started her new role at DC Sept. 14.
  • Completing the hat-trick of fresh thinking, Maureen Riley is taking on the new role of Executive Director, Industry Partnerships, Canada. Using her expertise around travel-trade partnerships and channel integration, Maureen will provide leadership and strategic oversight of DC’s domestic leisure travel partnerships, as well as driving partnership potential with select consumer lifestyle brands based in Canada. She has been DC’s Managing Director, Japan since 2010, leading our shift towards content marketing with the innovative Canada Theatre program in that market. Her work, alongside local travel-trade and media partners, has helped produce unprecedented growth in arrivals to Canada from Japan. Before joining DC, Maureen spent three years as Director, Asia Pacific for Travel Alberta and five years working in sales for Tourism Whistler for the Asia-Pacific markets. Maureen starts her new role in Vancouver Nov. 2.

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In April 2007, the Canadian government cancelled the Visitor Tax Refund and in October 2012 they decided not to renew membership in the BIE. (bureau international expositions). Without the BIE membership, Mo Canadian city can bid let alone host an EXPO, aka World's Fair.
With this information in mind, perhaps an authentic and genuine Canadian campaign could emerge.
For me, the first place to start is to clean up the country from Coast to Coast.
Look to Keep Australia Beautiful as an example of the efforts that need to happen to address the Litter epidemic.
At some point, Canada has to 'get real'.....

Congrats to all three of these dynamic women - a great addition to the Destination Canada team!

I am Pro Travel Photographer, Love to travel, explore your amazing country, shoot lots of beautiful images and support in promoting your tourism thru my photography all over. Look forward to it.
My web: www.fotocro.com