Masayo Hando takes over to lead one of Canadian tourism’s key Asian travel markets.
Before taking the reins, Ms. Hando acted as Manager, Media and Public Relations for DC-Japan. Her career at the organization has been long and successful, with significant contributions to the growth and expansion of the Canada brand in the Japan market.
Ms. Hando takes over from Maureen Riley, who is now DC’s Executive Director, Industry Partnerships. Together they worked on the launch of the Canada Theatre project, DC’s three-year content marketing initiative in Japan. This massive project combines inspirational content created by Japanese broadcasters, bloggers, print and online media together with more than 100 tour-operator packages. Canada Theatre aims to inspire high-yield Japanese consumers to make Canada their next destination, as well as building stronger media relations and trade relationships.
According to DC’s latest Tourism Snapshot, Japanese visitor numbers to Canada have risen 6% in the first nine months of 2015 to reach a total of 214,483. In September 2015, helped by increased air capacity, there was further encouragement with a 12% gain in travellers.
“Masayo will bring a wealth of knowledge, experience and enthusiasm to her new role in Japan, which bodes well for this market’s development in 2016 and beyond,” says Emmanuelle Legault, DC Vice-President, International.
DC has begun the search for a Travel Trade Manager for the Japan market.