CTC News

CTC helps UK consumers wake up to Canada on breakfast TV.

Millions of viewers tune into this country with five days of special reports on ITV morning show.

30 June 2011

UK consumers have had an extra treat to go with their morning tea and corn flakes: five days of feature reports on Canada on ITV’s “Daybreak” show, courtesy of the Canadian Tourism Commission (CTC) and its provincial partners. This has only added to the fever of excitement as the first official overseas tour by the newly wed William and Kate, their Royal Highnesses the Duke and Duchess of Cambridge draws near.

ITV sent a two-man crew plus roving reporter Lucy Watson on a 10-day trip to Canada to get a flavour of what the royal couple will experience. Alberta was the first stop to check out The Fairmont Jasper Park Lodge Hotel (a venue for previous royal visits), sample cowboy culture in Calgary and enjoy the natural wonder of a drive along the Icefields Parkway to Lake Louise.

The nation’s capital, Ottawa, ON, came next, where their Royal Highnesses will see the huge Canada Day celebrations and the Parliament buildings, which are rich in resonance for UK visitors. From there, Quebec took centre stage, with a seasoning of Québec City‘s jazz scene, Fairmont Le Château Frontenac (the most photographed hotel in the world) and an aerial tour of Parc de la Chute-Montmorency.

Island life capped the filming, with the culinary influences and culture of Prince Edward Island. Shellfish (oysters and lobster) were on the menu as well as a trip to the farm where Anne of Green Gables was set.

All the destinations gained extra exposure on the “Daybreak” website. Partnering CTC were Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, Tourism Prince Edward Island and Fairmont Hotels & Resorts.

“Brits were glued to their screens for the royal wedding, and this tour has just relit their imaginations,” says Rupert Peters, CTC regional managing director, Core Markets. “Watching ‘Daybreak’ then following William and Kate around Canada can only inspire UK travellers into follow in their footsteps on adventures of their own.”


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