CTC News

CTC takes meetings industry to another level with The Breakout Room.

Leading industry figures feature in series of educational webisodes on relevant and timely topics.

19 May 2011
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“To live for a time close to great minds is the best kind of education,” once said John Buchan, a former Governor-General of Canada. The Canadian Tourism Commission (CTC) has taken that approach to the meetings, conventions and incentive travel sphere by sponsoring The Breakout Room. Here, meetings industry pros can watch hour-long webisodes from the PlanNet Education Series on the latest news, developments and trends.

The webisodes include interviews, live panel discussions and Q&A. The latest one was “Applying Tech Trends for Results.” Gary Vlk, executive vice president and principal at One Smooth Stone, and Michael Dominguez, vice president Global Sales at Loews Hotels and Resorts, gave the skinny on why wi-fi isn’t free at convention properties, how to grab people’s attention using technology and the who-why-and-what of a hybrid meeting. The session was moderated by Pete Hanley, PlanNet president and COO.

The first session, “Wined and Dined—Principled Approach to Ethics”— included Cecilia Bell, key accounts director, Global Sales-Americas for IHG-InterContinental Hotels Group and Kirsten Olean, director of meetings for the Association of American Medical Colleges

In other screen news, CTC recently partnered with Canada Border Services Agency (CBSA) to produce a series of videos for meeting planners. The purpose? To show how easy it is to come to Canada to stage an event and what a customs broker can do for you.

Not many people know that Canada is unique in offering a single-service free-of-charge program, “Border to Show,” that enables planners to import their goods easily and quickly. The videos, which are now live on the CBSA website, were shot countrywide—Vancouver International Airport, BC, Toronto Pearson International Airport, ON, Montréal-Pierre Elliott Trudeau International Airport, QC, and the land border crossing at Lacolle, QC—and in six languages: English, French, Spanish, Portuguese, Mandarin and Cantonese.

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