Events in Manchester, London and Glasgow forge new media relationships.
The UK office of the Canadian Tourism Commission (CTC) has been busy reaching out to the travel blogging community. This key network provides authentic travel stories and information to wannabe travellers, so CTC-UK was happy to be one of the main event sponsors at the inaugural Travel Bloggers Unite conference in Manchester.
This event drew around 150 UK travel bloggers keen to meet face to face (unlike the usual screen-to-screen), share experiences, swap tips and attend seminars. Aside from networking and getting to know the bloggers in person, our team ran a fun Cowboyrella competition, with two pairs of cowboy boots as the prize.
CTC-UK also successfully reached out to media hearts earlier in the year. The Love Canada Media Mission brought contacts ranging from traditional print and broadcast to bloggers to different eateries across the UK to break bread and hear the latest from Canada. It kicked off with dim sum on the South Bank in London on Feb. 28, before moving over the next three days to meals at The Savoy, London, Malmaison; Manchester; and the ABode Hotel, Glasgow.
The format was lunch (with heart-shaped Canada place mats), including three fast story pitches from CTC industry provincial partners, with press kits on heart-shaped USB keys. Joining CTC-UK at the tables for this rapid round of meet-greet-and-feast were reps from Atlantic Canada Tourism Partnership, Nova Scotia Tourism, Destination Québec, Tourism Ontario, Travel Alberta, Tourism British Columbia and Tourism Yukon. To date, the events have generated four forthcoming press trips and one blogger visit to Canada.
CTC-UK also teamed up with tour operator Canadian Affair for a different type of engagement. Staff in hockey shirts felt the force of a London rush hour on April 5 as they handed out competition leaflets to commuters at London’s Victoria Station; at stake was a chance to win flights to Canada.