CTC News

CTC extends advertising campaigns in the UK and Germany.

Longest campaign in recent years capitalizes on global exposure from the 2011 Royal Tour

13 July 2011
Print

The Canadian Tourism Commission (CTC) has extended its spring/summer consumer marketing campaigns in Germany and the UK until early August. This represents the longest-running CTC campaign in recent years.

Consumer awareness and interest in Canada in these two markets has had a serious boost due to the recent 2011 Royal Tour in this country by their Royal Highnesses the Duke and Duchess of Cambridge. The campaign aims to entice last-minute travellers with specially priced travel packages from key tour-operator partners.

Online banner advertising and targeted e-mail Explorer Quotient database marketing are the main ingredients. The primary platforms are MSN, Yahoo, The Telegraph, The Guardian, Condé Nast Traveller and Die Zeit.

"We moved quickly to allocate additional funding in two of our prime European markets so that we could seize the unique opportunity of the increased visibility and immense coverage for Canada through this Royal Visit,” said Rupert Peters, CTC regional managing director, Core Markets. “Our aim is to convert this increased interest in Canada and to capitalize on the current climate of last-minute bookings.”

 

 

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Comments

Hi

We don't have any printed material to send you. However, start with a visit to www.canada.travel/, our main site for all consumers full of info about different parts of Canada. For images, have a browse in our Brand Canada Library (http://www.photovideo.canada.travel/ctcdam/public/logout.do).

Alternatively, the Government of Canada has a Web site at www.gc.ca where you can learn almost everything there is to know about the country. Here you’ll find maps, pictures, and research on Canada’s society, economy, and much more. You can also visit the Kids’ Zone for fun and interactive games.

Best of luck with the booth - it should look fantastic!

Mat

Repentigny, January 13 2012

Dear Sir or Madam,

At school we are doing a project about a contry. During the year, the students in secondary 1 in education international will do a research on a country and my team picked your country. To make our kiosk we would need your help.

So far, we found some informations ont the capital city, the tourist attractions and the geographical features. But, we would appreciate to get information on fauna and rocky Mountains.

If by any chance you can help us with some material, here is the postal adress of the school:

777 Iberville
Repentigny, Qc
Canada
J5Y 1A2

Thank you for your help!

Nedjoua Sehabi, Marianne Trépanier, Christopher Maltais and Samuel Riopel