CTC lays on jumbo food and entertainment event for Mexico City consumers.
Snow and ice are thin on the ground at the best of times in Mexico. So the Mexico office of the Canadian Tourism Commission (CTC) brought the sights, sounds and tastes of a Canadian winter right to the Latino centre. The CTC team laid on its biggest consumer event in many a year at San Jerónimo ice rink, Mexico City, on Dec. 16.
More than 1,800 guests attended an evening that kicked off with a hockey game between Ontario’s LaSalle Vipers and Mexico’s U-20 national team. The arena, including two giant TV screens, was festooned with Canada pictures and flags. The action was fast and hard-hitting, with the Vipers triumphing 9-2.
Next came a change of pace with some figure skating and ice dancing, followed by a set from Ontario singer Aion Clarke. He regaled the audience with a set that included his signature blend of pop, soul and big-band favourites.
All this worked up an appetite. The Canadian Embassy brought a team of chefs to the evening, rustling up dishes featuring Alberta beef and BC salmon. Tour operators were also on site to provide packages and help consumers plan their next Canadian vacation. CTC used our Facebook and Twitter channels live at the event to increase awareness and boost our fans and followers.
It’s now even easier for Mexicans to connect with Canada after Aeromexico launched a nonstop daily service between Montreal, QC, and Mexico City from Dec. 15. Mexico’s largest transcontinental airline has scheduled the flights to offer maximum flexibility for business or leisure travel options.