CTC News

CTC and The New Yorker team up to bring Canada's festivals to US audience.

Facebook blog will capture Canadian celebrations of music, food, culture and more all summer long.

08 June 2011
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We Canadians know how to put on a good festival. From food and drink, culture and sports (did someone mention the 2010 Winter Games?), festivals here are authentic celebrations that happen all year round from coast to coast to coast.

Our friends in the US may not be fully aware of all the great fun on their northern doorstep, so the Canadian Tourism Commission (CTC) has partnered with The New Yorker to showcase some of the best Canadian summer festivals. Carrie Mitchell, a New York City writer, editor and producer, will report via CTC’s Canada Keep Exploring Facebook channel with stories, pix and video blog posts on seven different festivals across the country. At the same time, American consumers can enter a sweepstakes on Facebook, with a chance to win a trip to one of three pairs of Canadian festivals in 2012.

The New Yorker is also promoting the blog and sweepstakes online through the summer. CTC’s primary provincial partners for this festival promotion are Tourism British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourism Prince Edward Island and Tourisme Québec.

Mitchell’s journey starts in Ontario at Luminato, Toronto’s main festival for arts, culture and creativity (June 10-19). After that comes the Festival International de Jazz de Montréal, QC (June 25 – July 4), Okanagan Summer Wine Festival, BC (July 8-16), Calgary Stampede, AB (July 8-17), The Stratford Shakespeare Festival, ON (April 16 – Oct. 30), Toronto International Film Festival, ON (Sept. 8-18), and the Prince Edward Island International Shellfish Festival, PEI (Sept. 15-18).

“Many Americans aren’t aware of the cultural richness and diversity we have in Canadian festivals,” says Gloria Loree, CTC executive director, Global Communications. “Carrie’s adventures on Facebook will engage our American audience, drawing them into the stories and inspiring them to consider Canada for their next vacation.”

Follow Mitchell’s experiences on Facebook—and don’t forget to join the conversation!

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