Changes bring improved content, functionality and new language, as well as greater emphasis on social-media platforms.
You may not have noticed with all the summer sunshine, but there have been changes afoot to some of the Canadian Tourism Commission (CTC)’s websites.
The corporate website has had a big overhaul. Bolder, brighter imagery is matched by a revamped Newsroom section and other new content. On the homepage, our Twitter channel gets greater prominence as does a new module for videos. We’ve opened up the CEO’s Corner to allow people to respond to Michele McKenzie, CTC president and CEO, directly. A change in the content management system to Drupal also offers more flexibility moving ahead.
We’ve made substantial changes to our mobile version of the Media Centre website, too. The focus here is now Canada’s Insider blog, our 600-plus range of story ideas and a Canada map. There are also quick links to our Facebook, Twitter and YouTube accounts. More and more people are accessing the Media Centre using smartphones, reflecting a global trend away from desktop computers.
Media peeps in Japan will soon have their own version of the Media Centre. Japanese contributors will post story ideas and blog posts along with translated content from the English-language Media Centre. Still to come in the pipeline: Spanish (Mexico market), German and South Korean versions.