CTC News

CTC merges its consumer websites.

New website fuelled by inspiration and information for travellers from around the world.

08 May 2013
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Simplicity is just bliss. The Canadian Tourism Commission (CTC) has brought together its three consumer websites (Canada.travel, keepexploring.ca and explorecanadalikealocal.com) to create a single inspiring and user-friendly site for travellers of every stripe.

The new merged website will help travellers to the what, when and how of Canada, no matter what stage they are at in their trip decision-making. A usability study in 2012 revealed people liked the inspiration of the previous keepexploring site, but needed the reinforcement of hard facts from Canada.travel. The merged site represents the final stage in the launch of CTC’s global marketing platform. It also ties in with CTC’s corporate priority of advancing corporate excellence and efficiency.

The new site is currently available in six languages: English, French, German, Spanish, Portuguese and Korean. CTC will launch the Japanese and Chinese language websites May 27.

A new website means new design: there is clear direction in the main menu (Explore Canada, Travel info or Travel offers) for users to quickly find the inspirational content or information they need. Explore Canada is heavily image-led, subdivided into Places to go, Things to do and Trip ideas, all of which are plotted on a map of Canada and shareable with friends on social networks. Naturally, Canadian Signature Experiences (CSE) members feature prominently across the site, showcasing the diverse range of travel experiences in Canada from west to east and north to south.

In-market tour operators provide travel deals and packages and there’s a cool extra: the site’s new responsive design tailors the content to fit the device it’s being viewed on, from PC to tablet to smartphone. The user-recommended spots from ExploreCanadalikealocal are dotted around the new site.

Users can upload their own photos and images to add to the user-generated library. Coming soon: users will be able to “favourite” their choice of places to go, travel offers, things to do and trip ideas to make a pdf to print or share with friends online.

Dive in!

 

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Comments

I couldn't find the URL easy in the above post but appreciate you've taken the time to research into your buyers (target audience) and find out what they want.

I was surprised with the black background used (visually). Research says it's harder to read / scan text off the page. I concur on that level and my own. I found it difficult to see the headings, particularly under "Travel Info".

I thoroughly enjoy travelling in Canada as a Canadian. I do rely on tourism websites when planning my trips.

I provide my comments from a website writer and traveller.

Thank you.