CTC show follows air transport agreement and revenue growth forecast for 2012
First: A new air agreement announced in August by Transport Canada heralding greater freedom for airlines between Canada and Mexico. Second, a CTC forecast that Mexican arrivals—and the dollars they bring to the Canadian economy—are expected to grow in 2012. And third, a successful Conozca Canadá in Mexico City, CTC’s annual B2B and B2C show that gives Canadian sellers face time with Mexican buyers, media peeps and consumers.
Conozca 2011 took place Sept. 22-25 and formed part of Fita 2011 (la Feria Internacional de Turismo de las Américas), which attracts a substantial audience of global travel professionals as well as local consumers. CTC-Mexico had a booth at the ExpoBancomver Santa Fe convention facility in Mexico City to meet the 15,000 business and consumer attendees over the four days, with 25 Canadian tourism operators also heading south for the show.
Alongside the invaluable training sessions for travel agents and one-to-one pre-scheduled appointments, a new partnership with Agriculture and Agri Food Canada highlighted Canadian food and beverages. Chef Michael Lyon served up culinary treats to attendees in the gastronomic pavilion, including Atlantic lobster cappuccinos, apple-crusted pork tenderloin and smoked salmon & goat cheese salad rolls.
Media, Mexican travel-industry peeps and representatives from the Canadian Embassy and Canadian Chamber of Commerce joined CTC for GoMedia México, including the “Canadá a Voces 2011” awards ceremony and dinner. The awards tip the hat to the best tour operator of the year as well the best media work in several categories (images, online, radio and TV). More than 50 local lifestyle, culinary and travel journos met with Canadian destination reps to share story ideas at GoMedia.
CTC Research indicates that arrivals from Mexico should climb in 2012 after three consecutive years of decline. The dip followed the introduction of new visa requirements for Mexico in July 2009. Next year, the CTC projects an increase of 5% in Mexican arrivals to Canada, leading to a 12% year-on-year bump in tourism revenues, with each Mexican traveller to Canada spending $1,471 per trip on average.
Any new direct flights to this country stemming from the Canada-Mexico Air Transport Agreement would boost this economic growth even further.
“We have already seen positive growth in tourism arrivals and revenues from the Mexico market this year,” says Jorge Morfín, CTC-Mexico managing director. “Both Mexican consumers and industry attendees were extremely enthusiastic at our Conozca booth, which confirms these renewed Mexican intentions for taking a trip to Canada.”
For the second year in a row, CTC-Mexico picked up W Radio’s Distintivo W award for the “Best International Tourism Office in Mexico,” beating Czech Republic Tourism and the French Government Tourist Office. Twenty-eight top Mexican travel journalists formed the judging panel.