CTC News

Competitive intelligence: China, the new giant dominating the international tourism marketplace.

Swiss mountain traditions, South American produce and a Kiwi sound-system add to travellers’ choices.

31 July 2013

A highly competitive business arena breeds innovative and creative thinking. Tourism is a great example, and we at the Canadian Tourism Commission (CTC) pride ourselves on coming up with new, inspiring ways to lure international travellers to Canada.
We keep a watchful eye on our rivals, too, and through CTC News inform the Canadian tourism industry of the latest happenings, enlightened by colleagues, general sales agents and industry partners. Obrigado!

  • Say cheese! Remember those old men in the mountain village? Switzerland Tourism has brought them back to lead its summer campaign in a funny new video that plays on the country’s ancient traditions, including flag-throwing, wood carving and—of course—hiking in those mountains.


  • Getting fruity: Ecuador Tourism is using its country’s position as the world’s biggest exporter of bananas (24 million tonnes and counting) to help promote its visitor numbers. All those yellow fruits now carry stickers emblazoned with the Ecuador Tourism logo and a QR code that takes consumers to a promotional microsite full of videos. 
  • Dialling up a dream vacation: Tourism New Zealand has added to its long-haul youth travel arsenal by introducing the Epic Trip-O-Meter. The app is based on the design of an old-school amplifier, where users can dial up or dial down different activities such as beach, hike, food or nature to get their perfect blend. Moving each dial causes a related image or video to pop up, and each user’s Epic Trip-O-Meter page can be shared via social networks.
  • Winning the numbers game: The Chinese Luxury Traveler 2013 report reveals that Chinese consumers took 83 million outbound trips in 2012, up 18.4% on the previous year. This remarkable rise makes China’s outbound tourism market the world’s largest, beating Germany and the US. The margin is forecast to widen more in 2013, with an additional 15% rise slated to bring the total to 94 million.


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Dear Sir\Madam

Greetings from Chilalo Tours - ETHIOPIA!!!

It gives us immense pleasure to introduce Chilalo Tours, a governement approved Inbound Tour Company. We are based in the city of one of the wonders of the world "Ethiopia", Addis Abeba.

We specialize in services like transportation, guides, entertainment and travel arrangements, hotel booking, and design tours for individuals, groups and corporate, Incentive Tours, Cultural & Historical sightseeing, Adventure, Study and Wildlife Tours in Ethiopia with experienced and qualified Guide/Escort. We believe in presenting one of the most beautiful countries of the world, Ethiopia in an equally enthralling way that is quite unique, unexplored and unhindered. Whatever you are looking for in Ethiopia we can help you find it and whatever itinerary you may have in mind we can help you shape it.

For more information with more specific details log on to our websites-www.chilalotour.com,

To make our company a one stop shop - we design Tours easy yet in a completely fulfilling manner minus all the irrelevant complexity to make Ethiopia one of the most exciting tour destinations of all time.

Our transport fleet includes wide range of luxury AC cars, AC mini buses and large AC coaches. We have also co-ordinated with various organizations to make our services much more efficient to provide our clients inside-out satisfaction.

It would be an honor for us to establish a business relationship with your esteemed organization as and when you have a guest who wants to visit Ethiopia.

We are constantly strive to be competitive in pricing while maintaining unsurpassed quality & standards and a wide range of Services in addition to our established tour programs. Chilalo Tours can also Custom tailor tours according to the specific needs, desires and interests of tourists. All these tours will allow tourists to discover Ethiopia .
Thank you for taking your time to read our letter. Hoping for a future business alliance between our companies.
Looking forward to hearing from you soon
Web: www.chilalotour.com
Best regards
Amde Tariku