A highly competitive business arena breeds innovative and creative thinking. Tourism is a great example, and we at the Canadian Tourism Commission (CTC) pride ourselves on coming up with new, inspiring ways to lure international travellers to Canada.
We keep a watchful eye on our rivals, too, and through CTC News inform the Canadian tourism industry of the latest happenings, enlightened by colleagues, general sales agents and industry partners. Obrigado!
Say cheese! Remember those old men in the mountain village? Switzerland Tourism has brought them back to lead its summer campaign in a funny new video that plays on the country’s ancient traditions, including flag-throwing, wood carving and—of course—hiking in those mountains.
Getting fruity: Ecuador Tourism is using its country’s position as the world’s biggest exporter of bananas (24 million tonnes and counting) to help promote its visitor numbers. All those yellow fruits now carry stickers emblazoned with the Ecuador Tourism logo and a QR code that takes consumers to a promotional microsite full of videos.
Dialling up a dream vacation: Tourism New Zealand has added to its long-haul youth travel arsenal by introducing the Epic Trip-O-Meter. The app is based on the design of an old-school amplifier, where users can dial up or dial down different activities such as beach, hike, food or nature to get their perfect blend. Moving each dial causes a related image or video to pop up, and each user’s Epic Trip-O-Meter page can be shared via social networks.
Winning the numbers game: The Chinese Luxury Traveler 2013 report reveals that Chinese consumers took 83 million outbound trips in 2012, up 18.4% on the previous year. This remarkable rise makes China’s outbound tourism market the world’s largest, beating Germany and the US. The margin is forecast to widen more in 2013, with an additional 15% rise slated to bring the total to 94 million.