CTC News

Canadian Signature Experiences get lift-off in India.

CTC launches its international marketing program in New Delhi.

04 December 2013

We have lift-off. The India office of the Canadian Tourism Commission(CTC) has officially launched the Canadian Signature Experiences (CSE) collection in the giant South Asian market.

The launch took place Nov. 26 at a networking reception at Canada House in New Delhi for CTC’s key accounts and media from various Indian cities. Siobhan Chretien, regional managing director, Emerging Markets, was CTC’s torchbearer. The launch came at the same time as the news back in Canada of new members being added to the collection.

The CSE program is an ideal way for the travel trade to sell Canada, especially in India. Its rapidly expanding and in increasingly affluent middle-class population is expected to pass the 500-million mark by 2025. This segment will then hold 60% of the country’s purchasing power.

Those statistics are reinforced by data from CTC’s Tourism Snapshot 2012 Year-in-review: Indian consumers spent $173 million on their Canada travels last year, a 6.4% increase over 2011. Looking ahead to 2014, the growing Indian middle class means CTC-India is now targeting cities such as Hyderabad, Kolkata, Chennai and Bangalore in marketing and sales activities, in addition to Mumbai and New Delhi. The CSE collection is a rich source of material for media looking for compelling story ideas.

“More and more of our key accounts are hearing from clients who want to visit Canada,” says Chretien. “The CSE collection will help us promote Canada by showcasing to Indian travellers what they can enjoy in our beautiful country.”

Registration for Focus-Canada India Marketplace is now open. This time around all the B2B action will take place at the Crowne Plaza Cochin, Kerala, Feb. 26 to March 1. Sign up now to join more than 50 other Canadian seller organizations building networks and closing deals. 

  • Kudos corner: More good news from Asia. CTC-South Korea picked up a coveted prize at this year’s Maekyung Advertising Awards. CTC-South Korea and DDB-Korea’s fine joint efforts on the 2013 spring and +Canada campaigns won the “New Media” gong at the 40th iteration of these prestigious awards. As a result of the campaigns, more consumers looked favourably on Canada as a travel destination. The judges cited the innovative branding visuals media planning as significant factors in the award. Don Byun, CTC-South Korea’s managing director, collected the award at the prize-giving in Seoul Nov. 22.

Post a comment

(Read our comments disclaimer)

Post new comment

The content of this field is kept private and will not be shown publicly.
This security code is to protect the CTC from automated spam submissions.
Enter the characters shown in the image.


The CSE program is definately setting Canada apart in the marketplace by opening the eyes of the consumer to the diversity of experiences in our great country!