CTC News

Are you ready to join the Canadian Signature Experiences Collection?

CTC opens new application period for Canadian tourism businesses to join its innovative program.

20 March 2013

Keyboards at the ready: the Canadian Tourism Commission (CTC) has cut the ribbon on a new application process for home-grown tourism businesses to join our Canadian Signature Experiences Collection (CSE). Don’t delay in applying: the closing date for this round is April 30, 2013.

The door is open for all qualified tourism businesses to apply. This time, however, those businesses that sell primarily through travel-trade channels will be given priority access to the front of the queue, along with urban, culinary and cultural businesses. We are targeting a limit of just 25 new Canadian Signature Experiences in 2013, so competition will be tougher than ever.

To help get you started, head for the Canadian Signature Experiences Collection section of our corporate website. There you’ll find FAQs, a backgrounder on the CSE program, a list of current members, case studies featuring current members and the application process itself. A short pre-qualifying quiz will determine straightaway if your business meets the basic requirements of the program.

For more reading, take a look at our main toolkits for industry on our corporate website: Brand, Experiences and EQ®.

We give CSE members international exposure in Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea and the UK. We work with the travel trade and travel media in these markets to integrate members into trade development, social media and consumer-direct marketing initiatives. Other benefits of becoming a CSE member include potential increased sales, peer recognition, cross-promotional opportunities with other members and improved business relationships with the travel trade.

Don’t delay: get your application in to join the Canadian Signature Experiences Collection program.


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Hi Lyle

It's probably best you start with your provincial marketing organization - they should be able to help.
best, Mat

We are interested in looking into the united states tourism market,we are 3 short hours from the border. Our resort is located on a beautiful lake located in the DUCK MOUNTAIN PROVINCIAL FOREST. Purchased just a few years ago we are trying to expand our market, thinking that you may be able to help us with that. Our accomadations consist of, 10 cabins, 10 condos, a lodge with 21 rooms and restaurant and lounge.

Hi: I am trying to complete my Canadian Signature Experiences application, but cannot remember my password. I have requested a new password a number of times over the past couple of days and have been told it was sent to my email, but it has not. Can you please help me. Thank you.

Hi: I started an application for Canadian Signature Experiences about a month ago and now I want to complete it... but I can't remember my password. I sent a request for a new password yesterday and told it was sent to my email address, but I did not receive it. Can you please send me a new password so I can complete my application before the deadline tomorrow. Many thanks Gaylene