CTC News

Canadian icons go head to head with Australia on Facebook.

Fun challenges on social media reinforce CTC’s summer campaign Down Under.

14 March 2011

It’s the iconic clash of the titans on Facebook and Twitter: Canada vs Australia. In the blue corner: “Up North.” In the red corner: “Down Under.” As part of the Canadian Tourism Commission (CTC)’s summer campaign in Australia, we’re posing a series of fun challenges on our Facebook and Twitter channels.

Here are some examples. The tastiest national food: maple syrup vs Vegemite. The best live teddy bear: grizzly vs koala. The best rock collection: the Rocky Mountains vs Uluru. New Aussie visitors to our Facebook page will have to “like” Canada Keep Exploring to take part and vote. Visitors can also share the challenges with their Facebook friends or tweet them till the end of April.

These tongue-in-cheek challenges continue on from CTC’s summer work Down Under aimed at adventure-seeking and food-loving Aussies. A series of print ads are still underway, in newspapers (The Sun-Herald and The Sunday Telegraph in New South Wales, The Sunday Herald-Sun in Victoria and The Sunday Mail in Queensland) and magazines (Life and Leisure The Sophisticated Traveller and Gourmet Traveller). Online ads are running across a broad spectrum of websites, including Yahoo, News.com and YouTube.

CTC’s partners are Air Canada, Travel Alberta, Tourism British Columbia, Tourism Yukon, Banff & Lake Louise Tourism and Edmonton Tourism, along with Calgary Stampede, VIA Rail, Rocky Mountaineer, Canadian Mountain Holidays and Fairmont Hotels & Resorts.