CTC and partners highlight unforgettable Canadian tourism experiences from coast to coast to coast.
Size does matter. Eight days and 220-plus attendees later, the Canadian Tourism Commission (CTC) has just completed its largest FAM (familiarization) trip for travel agents, tour operators and travel-trade media from all of its key international markets.
The mega FAM trip exposed international Canada Specialists and media to the rich variety of adventures Canada has to offer travellers. The participants were split into smaller groups that fanned out across the country, before uniting in Niagara Falls, ON, to enjoy that region’s famous attractions, as well as a gala dinner and an educational seminar that reflected their recent Canadian travels.
Canadian Signature Experiences played a large role in the itineraries, including trips to the Harvest Jazz & Blues Festival, Journey Behind the Falls, Capilano Suspension Bridge Park and more. The 10 travel-trade media and bloggers on the trip also shared their stories and photos via social media along the way.
Partnering with CTC for the FAM of a lifetime were Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, Tourism Newfoundland and Labrador, Tourism Prince Edward Island, Tourism New Brunswick, Tourism Nova Scotia, Tourism Yukon, Tourism Saskatchewan, Travel Alberta, Travel Manitoba, Destination British Columbia and Tourism Niagara Falls.
“This mega FAM trip will have a significant impact on our international markets,” says Yvonne Nichie, CTC manager, Global Sales. “Having experienced the wonders of Canada’s provinces and territories first-hand, our Canada Specialists are now genuine ambassadors for the country and even more motivated to recommend it to their clients, helping to increase tourism revenue for this country through more sales and longer length of stays.”