Canadian Signature Experiences share their news with British, French and German travel agents, tour operators and media.
Held Feb. 27 at the London Film Museum, it brought together 54 Canadian tourism businesses with dozens of British, French and German travel agents, tour operators and media for an intense day of B2B networking and education. The latter included media reps from Travelmole, who captured the event on video. The Canadian contingent was led by stalwarts Rocky Mountaineer, Fairmont Hotels & Resorts and VIA Rail, who were joined by new Canadian Signature Experiences, such as White Mountain Adventures, Lighthouse Picnics, Elmhirst Resort and Exploramer.
The day kicked off with a welcome to London from Gordon Campbell, Canadian High Commissioner to London, before moving on to the education roundtables. Topics covered included the importance of receptive operators, demystifying PR, plus the role and importance of retail travel agents.
The afternoon was devoted to one-to-one speed networking appointments, before Canada Shared rounded off with an informal networking evening reception.
CTC’s primary partners for the Canada Shared event were Tourism Yukon,Destination British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourisme Québec and the Atlantic Canada Tourism Partnership.
“Having His Royal Highness The Duke of York come to last year’s event was a hard act to follow, but the second iteration of Canada Shared delivered value in spades,” says Rupert Peters, CTC vice-president International (interim). “Thanks to French and German buyers and media at this event, attending Canadian businesses got maximum exposure with a core European audience.”
The UK market has been a hive of activity these past two months: