CTC research takes a fresh look at this increasingly important travel sector and Canada’s strengths as a youth travel destination.
Youth will have its fling (ideally in Canada).
The Research department of the Canadian Tourism Commission (CTC) has analyzed the data around domestic millennial (young travellers ages 18 to 34 travelling without kids or parents) travel in a new study. The Canada Millennial Domestic Travel Summary Report is a must-read for Canadian travel businesses keen to tap into this sector.
The millennial travel sector is catching the eyes of international tourism marketers everywhere, with the number of youth trips expected to double by 2020 to 300 million per year. It’s no longer a niche, but rather a catalyst for true growth, making millennial travellers valuable to the Canadian travel industry.
There are other benefits from the millennials sector for tourism, including:
The report focuses on three major areas: