CTC News

CTC President Michele McKenzie spells out recovery for Mexico market.

Speech by CTC’s CEO at Canada-Mexico Business Summit points to rebound in visitor numbers.

13 April 2011

Mexico, your number’s up (and so is your Canada tourism forecast for 2011). Michele McKenzie, President and CEO of the Canadian Tourism Commission (CTC), gave a speech last week outlining these visible green shoots of recovery to the Canadian Chamber of Commerce at the Canada-Mexico Business Summit in Mexico City.

The annual summit is known as “CanCham Day” and took place April 7 at Hotel Camino Real, Mexico City. It assembles prominent Canadian and Mexican business leaders, senior government officials and academics. Mexican President Felipe Calderón was among the business elite who attended the event, as well as Canadian Ambassador Guillermo E. Rishchynski, who invited McKenzie to give her speech.

On the discussion table: priority issues in trade and commerce to drive prosperity in North America, with a special focus in 2011 on the tourism sector.

In demonstrating the recovery, McKenzie pointed to CTC’s Tourism Snapshot for December 2010, which showed a 27% year-on-year surge in the number of Mexican travellers headed to Canada. The forecast for 2011 shows a further 3% growth. Our spring campaign highlights new direct Air Canada flights from Mexico City to Montréal, QC, Toronto, ON, and Vancouver, BC. And as a result of continued collaborative efforts with the Canadian Embassy in Mexico, the visa application process for wannabe Mexican travellers to this country takes less than 10 days.

“Our country’s awareness has never been higher here in Mexico, and elsewhere in the world,” said McKenzie in closing. “Canada provides tourism experiences the world craves. We’re doing our best to make sure that our friends in Mexico think of us first, and come to spend time with us often.”

Read the speaking notes from “Green shoots appear as the tourism market rebounds: Mexican travellers consider Canada once again as a top vacation destination” in full.

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