CTC News

Canada Media Marketplace gets down to business in New York City.

The Big Apple provides the stage for another electric combination of Canadian tourism experiences and media.

09 May 2013

Canada was in an “Empire State of Mind” for this year’s annual gathering of US media and Canadian tourism industry big hitters. The 26th iteration of Canadian Tourism Commission (CTC)’s Canada Media Marketplace took place April 15-17 at the Waldorf-Astoria Hotel in New York City, NY.

The marketplace focused on its core principles: delivering the best possible story ideas around Canadian travel experiences to American media, building awareness of what Canada has to offer and encouraging Americans to head north for a vacation.

The core of the event was the three sessions of 2,160 rapid, one-to-one appointments. All in all, 207 US bloggers, broadcast, online and print and media folks beat a path to the Waldorf-Astoria to meet 134 Canadian tourism industry reps drawn from provincial/territorial and regional Canadian tourism organizations, major hotel properties, attractions and transportation companies.

Two professional development sessions for industry attendees gave the marketplace its opening shot of adrenaline. CTC’s Global Communications team led the first one, which looked at socially led campaigns, based around last year’s 35 Million Directors project. That was followed by a series of round-table groups, with topics ranging from tips and tools for multimedia storytelling and a how-to guide to pitch producers to social media and the new visual platforms.

The 16th Northern Lights Awards luncheon was the meat in a hefty marketplace sandwich, with the “extra mayo” coming via actor, writer and director Andrew McCarthy’s excellent keynote speech.

CTC’s principal partners in New York City were Tourism New Brunswick, Newfoundland & Labrador Tourism, Parks Canada, Travel Alberta, Ontario Tourism, Wine Country Ontario, Tourism British Columbia, Tourism Yukon, Air Canada, British Columbia Wine Institute, Tourism Richmond and Tourism Kelowna.

“Canada Media Marketplace delivers outstanding value each year,” says Suzanne Reeves, CTC executive director, Global Communications. “It opens American media eyes to the wonderful Canadian story opportunities, sometimes right on their doorsteps, which they can share with their audiences.”

Two more major CTC events are looming large in the calendar—but there’s still time for Canadian industry reps to book their seats:

Canada Media Marketplace will head to the west coast in 2014 to The Fairmont San Francisco in San Francisco, CA, March 31-April 1.



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