CTC’s Canada Media Marketplace delivers information and inspiration to American bloggers, broadcasters and journalists.
Hey, Manhattan: the bright lights of the Big Apple were the setting for 2015’s Canada Media Marketplace, the annual forum for dozens of top US media reps, Canadian media-relations peeps and Canadian tourism-industry big hitters.
Attendees made their way to the New York Hilton Midtown Hotel for three intense days of knowledge sharing and relationship building at the Canadian Tourism Commission (CTC)’s big US media bash. The heart of the marketplace is the volume and intensity of its one-to-one appointments, and the 28th iteration of CMM did not disappoint. More than 120 Canadian tourism industry and media relations reps (from provincial/territorial and regional Canadian tourism organizations, major hotels and attractions) delighted in sharing their news and latest products to 130-plus American journalists, bloggers and broadcasters.
There was professional development, too. Content marketing is 2015’s buzz phrase: a three-hour panel discussion focused on best practices capturing, creating and sharing epic content in different formats across multiple channels. The discussion was led by three big players in this arena: Jason Clampet, Skift co-founder, Bret Love, Green Global Travel editor-in-chief and Green Travel Media founder/CEO, plus Jeremy Jauncey, Beautiful Destinations founder/CEO.
There were various informal networking opportunities at CMM. Chief among them was the Culinary Canada Showcase, featuring BC wines, Saskatchewan’s Gravelbourg Mustard, an Alberta BBQ pork-loin carving station as well as aselection of farm-to-table nibbles. Along with full bellies, delegates experienced Atlantic Canada through the sounds of Newfoundland musicians.
Destination British Columbia also hosted a picnic luncheon on the marketplace’s opening day, serving BC wine along with locally sourced Canadian antipasto and sandwiches.
CTC’s partners in New York City were Tourism Yukon, Destination British Columbia, Travel Alberta, Tourism Saskatchewan, Ontario Tourism Marketing Partnership Corporation, Tourism New Brunswick, Tourism Nova Scotia, Tourism Newfoundland and Labrador, Tourism Saskatoon, Parks Canada and Wines of British Columbia.
Look ahead: CTC has two other agenda-setting events coming up this year. The good news is that Canadian tourism-industry reps still have time to book their places:
Canada Media Marketplace heads west in 2016; the show will take place at the Fairmont Hotel in San Francisco, CA, April 18-20.