CTC News

Canada Corroboree whets Australia’s appetite for Canada travel.

Industry roadshow uses Canadian cuisine to entice travel agents and media.

02 March 2011
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Australians love their tucker. So the Canadian Tourism Commission (CTC) teased the palates of Aussie tour operators and travel agents at the 2011 iteration of Canada Corroboree with a Canadian cuisine theme: “Cooking up a Storm.”  

Australians love their tucker. So the Canadian Tourism Commission (CTC) teased the palates of Aussie tour operators and travel agents at the 2011 iteration of Canada Corroboree with a Canadian cuisine theme: “Cooking up a Storm.”  

The industry roadshow menu of fun presentations and independent solo meetings was popular: 850 travel agents, tour operators and wholesalers came through the doors on the CTC’s whistle-stop 10-day trek Down Under.

Corroboree 2011 kicked off its five-city tour in Perth on Feb. 2, before heading off to Melbourne, Brisbane, Adelaide and Sydney. MC Matt Preston dressed as a “MasterChef” to encourage Canadian industry presenters to use cooking terms when describing their tourism products. Five prize trips to Canada proved an extra incentive for attendees to pay close attention to proceedings.

Keeping with the culinary theme, there were media lunches in Melbourne (Comme) and Sydney (Coast restaurant and Roof Top Bar) for industry folk to tell their stories in a more relaxed setting. Some 50 media print, online and blogging folk chewed over good food and some new story ideas. CTC also staged a one-day B2B event in Sydney. Here, Canadian partners shared a detailed breakdown of their new products and marketing activities for the year ahead with Aussie wholesalers and tour operators.

 

Rick Hansen also spoke at the Sydney lunch. He outlined his vision of a world without barriers and of the opportunities in accessible tourism. In doing so, he highlighted Canada as a destination, and his speech ended with the video clip of him bungee jumping in Squamish, BC, with TV’s Rick Mercer.  

“Corroboree is a great vehicle for firing up enthusiasm for giving Canadian travel stories greater exposure,” says Donna Campbell, CTC’s general sales agent in Australia. “The industry reps definitely left the show hungry to sample more.”

 

 

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