Author Leonard Brody and comedian Jessica Holmes show off Canada’s intellectual business clout to American audiences.
Canada has a growing international reputation as a place to do business. Meetings, conventions and incentive travel are all gateways for international companies—which is why the Business Events Canada (BEC) team at the Canadian Tourism Commission (CTC) and its industry partners ensure that Canada is at the forefront of global business planning.
Canada’s beauty and brains: As part of a new speaker series, BEC brought highly respected entrepreneur and author Leonard Brody to the Harvard Club in Boston, the Pyramid Club in Philadelphia and the Rockefeller Center in New York City in early December. The series features Canadian thought leaders as well as planners from industries including aerospace, life sciences, engineering and technology. The speakers will move beyond Canada’s vast natural beauty and urban appeal to show how the country is a great place to do business. Canadian comedian and motivational speaker Jessica Holmes acted as MC for the New York City session wowing the crowd with her Celine Dion impersonation.
Barcelona calling: There was a strong Canada delegation at EIBTM in Barcelona, Spain, Nov. 18-20. The BEC team, led by Michele Saran and Heather Phelps, worked alongside 25 Canadian partners to showcase the changes and opportunities in Canada’s meetings industry, hosting 600 buyer appointments as well as 18 group appointments. A wall of Canadian images greeted attendees at the giant global expo, while Blair Rasmussen, executive chef at the Vancouver Convention Centre, tantalized taste buds with samples of west coast cuisine.