CTC News

BEC update: New speaker series shows off Canada’s thought leadership.

Author Leonard Brody and comedian Jessica Holmes show off Canada’s intellectual business clout to American audiences.

17 December 2014

Canada has a growing international reputation as a place to do business. Meetings, conventions and incentive travel are all gateways for international companies—which is why the Business Events Canada (BEC) team at the Canadian Tourism Commission (CTC) and its industry partners ensure that Canada is at the forefront of global business planning.

  • Canada’s beauty and brains: As part of a new speaker series, BEC brought highly respected entrepreneur and author Leonard Brody to the Harvard Club in Boston, the Pyramid Club in Philadelphia and the Rockefeller Center in New York City in early December. The series features Canadian thought leaders as well as planners from industries including aerospace, life sciences, engineering and technology. The speakers will move beyond Canada’s vast natural beauty and urban appeal to show how the country is a great place to do business. Canadian comedian and motivational speaker Jessica Holmes acted as MC for the New York City session wowing the crowd with her Celine Dion impersonation.

  • Barcelona calling:  There was a strong Canada delegation at EIBTM in Barcelona, Spain, Nov. 18-20. The BEC team, led by Michele Saran and Heather Phelps, worked alongside 25 Canadian partners to showcase the changes and opportunities in Canada’s meetings industry, hosting 600 buyer appointments as well as 18 group appointments. A wall of Canadian images greeted attendees at the giant global expo, while Blair Rasmussen, executive chef at the Vancouver Convention Centre, tantalized taste buds with samples of west coast cuisine.

  • Joining the dots: The BEC team made the ties that bind for Canada at the FICP Annual Conference in Waikoloa, Hawai’i, Nov. 16-19. More than 630 financial and insurance planners learned how to connect better with Canada, while a farmers’ market-themed luncheon, including some decadent Canadian chocolate, allowed attendees to build bridges informally. The 30 Canadian suppliers were adorned with Canadian leis so that they stood out from the crowd. BEC partners at the Hilton Waikoloa Village were Tourism Toronto, Tourism Vancouver, Tourisme Montréal, Tourism Whistler and Québec City Tourism.
  • You make (meetings) fun: BEC and 20 industry partners hosted 80 meetings-industry clients at the Canada Sounds Great Event & Sales Mission in Chicago Oct. 1-3. Top of the bill was a concert by veteran popsters Fleetwood Mac.



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