CTC News

BEC update: Canada shows its business vision at IMEX.

Huge German incentive travel, meetings and events show drew eager industry crowds in Frankfurt.

11 June 2014

As business people become familiar with Canada and its range of high-quality products, trade and investment opportunities blossom. The Business Events Canada (BEC) division at the Canadian Tourism Commission (CTC) is an important conduit to that economic spark, and its activities go up a few gears in spring: 

  • Standard bearers: BEC and 20 industry partners were proud standard bearers for Canada at IMEX in Frankfurt, Germany. The giant incentive travel, meetings and events show draws big crowds, and this year was no exception, with 3,500-plus exhibitors and 4,000 hosted buyers coming through the doors of Messe Frankfurt May 20-22. Hot news at the Canada stand this year included new and expanding convention centres in Winnipeg, MB, Halifax, NS, and St. John’s, NL, as well as the opening of the Canadian Museum for Human Rights. The BEC team also hosted the 4th Annual Canada Vision Awards at a dinner at Schlosshotel Kronberg that included a performance by Ali Milner, a Whistler, BC, contestant from the TV show “Canada’s Got Talent.” This year’s award winners were: International Customer of the Year Award—International Confederation of Midwives, who successfully executed a large program to Canada in 2013; Media Partner of the Year—C & IT Magazine, the media publication that profiled Canada exceptionally well in 2013; Partner Organization of the Year—Trinity Conferences, for collaborating with BEC to expand Canada’s presence on the global stage. Congrats all round!
  • Floor fillers: BEC and Canadian partners wore out some serious shoe leather at the Conference Direct 2014 Annual Partners Meeting in Anaheim, CA, March 23-27. The event had a reverse tradeshow format, with exhibitors roaming the floor looking to network and make deals. This year, the Canada team organized a destination celebration luncheon, with themed round tables and prizes galore. Robin Thompson, BEC director Meeting and Convention Sales Development, presented an award to Deborah Psioda for being the 2013 US Top Producer of the Year to Canada.
  • In full bloom: BEC, led by Danielle Foisy, director Northeast Sales Development, and five major industry partners ensured Canada pulled its weight at ASAE’s Springtime Expo May 15. Networking with Washington, DC, and local association execs was the order of the day. Attendees who made a trip down the Canadian aisle were given Canadian treats such as Toronto’s Planner Packs, filled with what every planner needs on-site: Sharpies, Post-it notes, tissues, duct tape, clear nail polish, hand sanitizer and BEC’s only-available-in-Canada Coffee Crisps, Smarties and Jujubes.
  • Worldly influence: BEC and its strategic ASAE partners put on a new two-day symposium in Washington, DC, for leading association practitioners to help them strengthen their organizations in a global marketplace. The program, which ran June 3-4, was aimed at international trade and professional organizations. Danielle Foisy was the conductor; Tourism Vancouver, Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Ottawa Tourism, Tourisme Montréal and Fairmont Hotels & Resorts were the eager partners in the orchestra.
  • Thought leadership: The spectacular Fairmont Lake Louise, AB, was the venue for the ninth annual ASAE Leadership Forum June 5-6. The forum, which targets top CEOs and senior staff at associations and non-profit organizations, was hosted by BEC and its ASAE partners. Canada has hosted this prestigious event since it began, and will do so again in 2015 in Ottawa, ON.
  • Kudos corner: Sandi Galloway, BEC director, Southwest Sales Development, was named the 2013 Business Woman of the Year’ by the Dallas/Fort Worth chapter of the Canadian American Chamber of Commerce. Sandi received the award—the first time is has been given out—at the Canadian American Chamber Annual Awards Gala at the Las Colinas Country Club in Irving, TX. Congrats, Sandi!

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