CTC News

BEC update: Canada comes top of the associations-industry class.

Business Events Canada team and partners put Canada first item on the curriculum at Great Ideas Conference.

09 April 2015

Thought leadership is a powerful currency in the world of meetings, conventions and incentive travel. Canada is seen to be a rich destination, full of opportunity for international companies. The Business Events Canada (BEC) team and its strategic partners are keeping Canada top of mind.

  • Mind over matters: the BEC team headed to Orlando, FL, for the Great Ideas Conference March 8-10. Working alongside ASAE strategic partners, Canada was top of the class with its own brilliant concepts for almost 800 delegates. The team hosted three Snap Learning Spots with QuickMobile’s Scott Lockey that gave top tips on mobile tech. Fifty-plus association executives also enjoyed s’mores and Canadian beer at a campfire reception by the pool. BEC partners in Florida were Tourism Vancouver, Vancouver Convention Centre, Travel Alberta, Tourism Toronto,Ottawa Tourism, Tourisme Montréal and Fairmont Hotels & Resorts.
  • Spreading the word: the TED Conference drew a host of big brains to Vancouver, BC, March 16-20. BEC partnered with Tourism Vancouver and the Vancouver Convention Centre for a special event at the Morris J. Wosk Centre for Dialogue. Here, more than 100 media and meetings industry attendees spent the morning tuning into a live private feed from the conference before listening to three TED speakers, including Wade Davis, a former National Geographic Society Explorer in Residence, and now UBC’s BC Leadership Chair in Cultures and Ecosystems at Risk, give their own presentations in the afternoon.
  • Brilliant minds: Natalie Panek is a hugely talented individual: a rocket scientist, adventurer and advocate for women in tech. As such, she was an ideal choice for BEC’s Speaker Series. Panek had the keynote speech at a luncheon at the Embassy of Canada in Washington, DC, for 75 clients and seven industry partners in early March. The theme of the event was aerospace, engineering, IT and clean technology.
  • Finding chemistry: BEC led a Canada team at Pharma Forum 2015 March 22-25, proving to attendees in National Harbor, MD, that Canada is a global centre of excellence in life sciences. The team held one-to-one appointments with life sciences thought leaders on the tradeshow floor over the course of four days, as well as hosting a learning lab: “Creating an Elevated Meeting Experience and Corporate Culture.” Informal networking opportunities came at an after-hours reception for more than 75 delegates, many of whom had pictures taken of them sporting new Roots Canada socks. BEC partners were Tourism Vancouver, Vancouver Convention Centre, Travel Alberta, Tourism Toronto and Tourisme Montréal.
  • Golden touch: the BEC team won the gold award for Best Overseas Convention Bureau for the first time ever at the Meetings & Incentive Travel (M&IT) Industry Awards in March. More than 1,100 international meetings and incentive pros attended the awards dinner at Battersea Evolution in London, UK.
  • Wave goodbye: The BEC team bade a fond farewell to Sandi Galloway, who devoted many years of her career to representing Canada. During her time with BEC, Sandi was an impeccable host, fountain of tourism knowledge and Business Woman of the Year (2014) for the Canadian-American Chamber of Commerce: Sandi, you will be missed.
  • And say hello: A warm BEC welcome to Leslie Caton, the team’s new Manager, Life Sciences Industry Development. “Leslie’s a proven development driver, with strong relationships in the life-sciences industry having worked with global corporations, medical start-ups, government, universities and associations,” says Michele Saran, BEC executive director. “We look forward to her building Canada’s profile and attracting clients to help stimulate future economic growth in this sector.”



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