CTC News

Industry update: why Business Events Canada has the top stories for association execs.

CTC’s team spreads its net far and wide to highlight the new and the best of Canada, from scholarship programs to Cirque du Soleil.

25 April 2013
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There’s no doubt that Canada has a winning business story to tell, through its range of convention facilities and vibrant cities as well as the unique tourism experiences a hop, skip and a jump away from every venue. The Canadian Tourism Commission (CTC)’s rebranded Business Events Canada (BEC) team has been busy across North America telling these tales to audiences in the meetings, conventions and incentive travel world. CTC News catches up with the latest initiatives in this important sector.

  • Canada over easy: BEC and partners hosted a breakfast event to remember at ConferenceDirect’s Annual Partner Meeting this past March in Las Vegas, NV. With 250-plus qualified ConferenceDirect Associates at the tables, CTC’s Steve Felahis, director Business Events Canada Southeast Sales Development, was the host with the most. He acted as a “news anchor” for a Canadian Meeting News Network” CMNN presentation, with partners (Tourism Vancouver/Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Québec City Tourism, Tourisme Montréal and Destination St. John’s) providing two-minute news updates. Felahis also presented Robert Deluca, Vice President/Team Director, Chicago, IL, with the 2012 Top ConferenceDirect Producer of the Year Award.
  • Professional development: the Business Events Canada team has launched a new Canada Scholarship Program alongside ASAE for association community forward-thinkers. Sixty-two scholarships are up for grabs over the course of the year, with the first 20 going to qualifying senior meeting planners and association executives at ASAE’s Springtime Expo ’13, May 16 in Washington, D.C. Partnering CTC for the program are Tourism Vancouver/Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Ottawa Tourism, Tourisme Montréal and Fairmont Hotels & Resorts.
  • Movers and shakers: More than 200 potential BEC clients from the Seattle, WA, region came to enjoy Cirque du Soleil’s Amaluna as part of the push to raise Canada’s profile as a destination for business events. Robin Thompson, CTC director, Business Events Canada Sales Development, led proceedings alongside 40-plus Canadian partners who met big-hitters such as Microsoft and Amazon. The evening also included a circus-themed reception with Canadian food and beverages.
  • Canada’s strong hand: the BEC team left a substantial maple-leaf shaped impression on this year’s 2013 Experient EnVision conference in March. More than 400 industry pros attended the event in Houston, TX. CTC and partners (Tourism Vancouver/Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Ottawa Tourism, Tourisme Montréal and Destination St. John’s) held numerous marketplace appointments over the three days. Canada was also the exclusive sponsor of lunch for Experient leadership, strategic account managers, meeting and event managers, strategic sales executives and national account managers. Themed “Let’s Make a Canadian Deal,” attendees were asked Canadian trivia questions, with prizes of Visa gift cards and an iPad for one lucky diner. Melanie Kuranda, CTC Business Events Canada director, Convention Sales Development, presented the 2012 Top Experient Canadian Producer of the Year Award to Erin Dunstan, Director, Strategic Accounts.
  • Teaching time: CTC’s Sandi Galloway, BEC director Southwest Sales Development, has been appointed to the Advisory Board of the PEC Academy. Her first teaching session was at this month’s education day for the Dallas/Fort Worth chapter of MPI.

 

 

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