CTC News

BEC update: Canada meetings opportunities sparkle for international buyers.

Inaugural Incentive Canada marketplace in BC showcases top incentive products and services.

28 August 2013

Bright lights and big cities: the Business Events Canada team of the Canadian Tourism Commission (CTC) has had a busy summer highlighting the myriad opportunities Canada has to offer the international meetings industry.

  • Brilliance reflected: the Business Events Canada team was at its glamorous best for the inaugural Incentive Canada Marketplace, which took place Aug. 16-19 at Sparkling Hills Resort, BC. Forty-five buyers came from the US and across Europe to meet 24 Canadian tourism industry partners who were showcasing incentive products and services from destinations, hotels, resorts and destination management companies. The Marketplace blended an incentive program with one-and-a-half days of one-to-one pre-scheduled appointments. Afternoon activities and evening functions allowed for more relaxed networking. Attendees went home delighted with this new event: “I don’t attend many trade shows because of time constraints and my busy schedule, so I only attend shows that my clients have expressed interest in bringing attendees to the attending suppliers,” says Mike Nesbihal, executive vice president, Incentive, Rewards, Meetings and Events at Great Escapes ETC. “Canada has been on my radar since February, and now with all the great suppliers I have met because of your efforts, I am confident we will be bringing new business to them.
  • Teaching, not preaching: The BEC team led the way for Canada at the ASAE Annual Meeting & Exposition in Atlanta, GA, Aug. 3-6. More than 50 Canadian industry partners joined the BEC team at the Canada booth, where attendees sampled our country’s famous BeaverTails. Canada also sponsored the Snap Learning Lounge, where attendees polished their knowledge with 30-minute short and sharp education sessions (and had more BeaverTails). Photographer Chuck Fazio was a popular addition to the Lounge, with attendees queuing to get a professional headshot taken. Attendees also had a chance to show off their hockey skills and take shots on net, though we didn’t spot any budding Sidney Crosbys.
  • Hail, and well met: the BEC team and seven major industry partners flew the flag for Canada at The Meetings Show, London, UK, in July. The near-500 hosted buyers at this debut show came mainly from Europe, while other corporate buyers came from the agency, association, corporate and public sectors. At the same time, BEC sponsored an Oysters event at Quaglino’s. Three hundred international buyers enjoyed some icewine and the chance to play hockey (but only on a Wii).
  • Pop goes Canada: A Canada breakfast stole the show at the CESSE (Council of Engineering and Scientific Society Executives) Annual Meeting in Providence, RI. The BEC team and Canadian partners reminded nearly 400 association attendees to keep Canada top of mind for all their future meetings with a hilarious spoof of “Call Me Maybe,” the pop smash hit originally performed by Canadian artist Carly Rae Jepsen
  • Kudos corner: Sandi Galloway, BEC director, Southwest MC&IT Sales Development, was honoured to be one of the finalists for the MPI Dallas/Fort Worth 2013 Supplier of the Year Award for her stellar contributions to the Texas meetings and events industry. Nicely done, Sandi!


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