CTC News

BEC update: Opportunity knocks at international tradeshows.

Business Events Canada team spreads its wings to three continents to promote holding meetings in this country.

07 November 2013

Canada is setting the pace in the meetings world. Led by the Canadian Tourism Commission (CTC)’s Business Events Canada team, word is spreading to the four corners of the world that hosting a meeting or convention in Canada can lead to myriad opportunities.

  • High rollers: BEC was proud to be the Canadian standard-bearer at IMEX America in Las Vegas, NV. The Canada Pavilion proved a major draw at the third edition of the major American exhibition for meeting and   incentive travel planners fromOct. 15-17 at Sands Expo & Convention Center. Alongside 50 Canadian tourism-industry partners, BEC hosted 16 group presentations at the Pavilion (with 10 to 15 people at each one) as well as 950-plus individual hosted buyer appointments. Twelve lucky visitors to the pavilion won a grand prize trip to one of 12 great Canadian destinations, while BEC and its ConferenceDirect partners—Tourism Vancouver, Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Tourisme Montréal, Québec City Tourism and Destination St. John’s—hosteda special focus group discussion for 35 ConferenceDirect associates. BEC’s key players in Las Vegas were Cassandra Zerebeski, Heather Phelps, Robin Thompson, Melanie Kuranda and Emma Cashmore.
  • Launch pad: Business Events Canada took charge of Canada’s debut at CIBTM in China, Sept. 2-4. The incentive, business travel and meetings tradeshow took place at China National Convention Centre, Beijing, and is a sister show to AIBTM and EIBTM, where Canada historically commands a strong presence. The BEC team were accompanied at the Canada booth by Derek Galpin, CTC-China managing director, and Jonathan Zhang, CTC-China director, Business Development, and partners from Tourisme Québec, Tourism Toronto, Travel Alberta and Vancouver Convention Centre. The Canada team made a strong impression, with BEC and partners taking part in more than 170 one-to-one appointments with Chinese hosted and international buyers with real purchasing power. 
  • In the (Euro) zone: The BEC team held its annual Canadian roadshows in Belgium and the UKthis past September. This year, the networking events were themed around the TV game show “Jeopardy.” The winner of the game show got to open a massive Molson fridge, releasing lots of beer for the attendees. In total, more than 160 corporate and association clients came to roadshows in Brussels and London to learn more about the business opportunities Canada has to offer.


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