CTC News

BEC update: EIBTM rounds off 2013 in style.

Canada stand lights up mega Global Meetings and Events Expo in Barcelona.

19 December 2013

Canada was a Euro star at the last major show in the meetings, incentives, conferences, events and business travel industry calendar for 2013. The Business Events Canada team joined 18 Canadian industry partners at the Canada stand at EIBTM Nov. 19-21.

The Global Meetings & Events Expo always proves to be a spectacular show for hosted buyers, and this year was no exception. More than 3,100 international firms, drawn from hotels, destinations, tech companies and business travel providers, joined Canada on the Expo floor in Barcelona, Spain.

The Canada stand was a popular spot for hosted buyers. BEC and partners, which included tourism destinations, convention centres, hotels and visitor bureaux,conducted nine group presentations over the three days (15 attendees in each) as well as almost 550 one-to-one appointments.

Executive Chef Blair Rasmussen from the Vancouver Convention Centre, BC, joined the Canada stand on each of the three days to serve up an array of culinary delicacies each day that were washed down by participants with Canadian wine and beer.

BEC’s UK-based team (Emma Cashmore, Roger Bradley and Marilia Venceslau) led the Canadian Tourism Commission (CTC) delegation in Barcelona alongside Heather Phelps, BEC director International MC&IT Partnerships.

  • Seeing is believing:  the BEC team hosted the 2014 SEE (Signature Educational Experience) Canada event this fall in Niagara Falls, ON. SEE Canada provides professional development to senior level US business event professionals. This year’s event began in a festive mood: the reception, sponsored by Niagara Falls Tourism and the Scotiabank Convention Centre,had falling snow, beautifully decorated trees and “gift stealing” in front of the fireplace. Clients had chances for relaxed networking opportunities at the Ravine Vineyard and Inniskillin winery and a tour of the Sir Adam Beck hydroelectric power station. “SEE Canada gives partners an excellent networking environment for generating new business opportunities,” says Cassandra Zerebeski, BEC director, Sales. “It also underscores Canada’s commitment to the US meetings and incentive market.”



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