Canada stand lights up mega Global Meetings and Events Expo in Barcelona.
Canada was a Euro star at the last major show in the meetings, incentives, conferences, events and business travel industry calendar for 2013. The Business Events Canada team joined 18 Canadian industry partners at the Canada stand at EIBTM Nov. 19-21.
The Global Meetings & Events Expo always proves to be a spectacular show for hosted buyers, and this year was no exception. More than 3,100 international firms, drawn from hotels, destinations, tech companies and business travel providers, joined Canada on the Expo floor in Barcelona, Spain.
The Canada stand was a popular spot for hosted buyers. BEC and partners, which included tourism destinations, convention centres, hotels and visitor bureaux,conducted nine group presentations over the three days (15 attendees in each) as well as almost 550 one-to-one appointments.
Executive Chef Blair Rasmussen from the Vancouver Convention Centre, BC, joined the Canada stand on each of the three days to serve up an array of culinary delicacies each day that were washed down by participants with Canadian wine and beer.
BEC’s UK-based team (Emma Cashmore, Roger Bradley and Marilia Venceslau) led the Canadian Tourism Commission (CTC) delegation in Barcelona alongside Heather Phelps, BEC director International MC&IT Partnerships.