CTC News

BEC update: showcasing Canada to top-tier business audiences.

Business Events Canada team and partners were prime movers at meetings and association events in the US.

09 April 2014

Meetings and conventions in Canada introduce our country’s interests to international influencers, entrepreneurs and investors. The Business Events Canada (BEC) team at the Canadian Tourism Commission (CTC) and its strategic industry partners play a vital role in kick starting that spark of interest. Here’s a glimpse of their 2014 activities to date:

  • Brain food: Canada brought its keenest minds to the 2014 ASAE Great Ideas Conference in Orlando, FL.The Snap Learning Lounge, centre of mini educational sessions, was the place to be for attendees, while BEC and partners offered lighter learning in the breaks, such as having professional photos taken or maple on a stick with a mini spa treatment. There was also a dinner for a select group of association execs at Luma on Park. Danielle Foisy, BEC director, Northeast MC&IT Sales Development, led the Canadian delegation March 9-11 alongside partners Tourism Vancouver/Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Ottawa Tourism, Tourisme Montréal and Fairmont Hotels & Resorts.
  • What happens in Vegas…: BEC was the prime mover behind a strong Canada team at the 2014 Experient EnVision program. The industry marketplace held at the Aria Resort & Casino in Las Vegas, NV, March11-14, showcased our country as a top-tier North American destination to hundreds of Experient's American account directors. In addition to the marketplace appointments and networking lounge, the Canada team hosted an exclusive Canada luncheon for all attendees on March 11 and repeated the ever-popular game-show theme “Let's Make a Canadian Deal!” Melanie Kuranda, BEC director, Convention Sales Development, led the Canada team alongside partners from Tourism Vancouver/Vancouver Convention Centre, Travel Alberta, Tourism Toronto, Ottawa Tourism and Tourisme Montréal.
  • Strike! BEC teamed up with 70 Canadian partners for an after-party at the annual PCMA Convening Leaders conference in Boston, MA, Jan. 12. Inspired by Canadian food and drink—including the Canada Rocktini—more than 200 planners took part in a fun night of networking, bowling and skee ball.
  • Ringmasters supreme: Canada’s artistry and awe were top of the bill at BEC’s annual client event Jan. 9 in San Francisco, CA. More than 100 clients and 20 Canadian industry-partners were royally entertained by a performance of Cirque du Soleil’s Amaluna. The spectacular show was preceded by a cocktail reception and tradeshow at Public House restaurant, which allowed attendees to learn more about meeting destinations in Canada.


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