CTC’s annual UK awards lunch celebrates the best tour operator, ski operator, media coverage and more.
The 24th iteration of these popular awards took place Dec. 12 at 30 Pavilion Road in central London. The “Be Festive” theme centred on Canada’s great festivals and events, with competition cards on every table for attendees. One lucky winner, who guessed all eight events correctly, went home with a food hamper.
The voting responsibility for the awards was split this year: UK travel agents voted for their favourite tour operator, consumers cast ballots for their favourite ski operator, editors and PR reps had the final verdict on the media coverage award and CTC-UK held the pen for the Explorer award.
Without further ado, a big hand for this year’s winners:
Keep Exploring Award
Winner: Canadian Affair
Its “all-round, consistent, year-round promotion of Canada” helped this tour operator claim the prize. Highlights of Canadian Affair’s promotions included the stand-out TV campaign “Fall in Love with Canada,” Michael Bublé on Magic FM radio and “You Can Do Canada.”
Outstanding Contribution to the Promotion of Canada
With a career spanning 30 years of passionately promoting Canada, Alan Hubbard, former director and owner of All Canada Travel and Holidays and latterly of Canada4U, was this year’s worthy recipient. The octogenarian has helped thousands of Brits on their way to great Canadian vacations.
“Canada has a fantastic range of festivals for every season, so these annual awards are a great place to highlight them both to the travel trade and to media,” says Rupert Peters, CTC regional managing director, Core Markets. “From food to music to art and winter activities, there is something to whet consumer appetites in all of our international markets.”