CTC News

CTC teams up with Brewster to attract travel agents for training.

International travel-trade pros get opportunity to improve their Canada knowledge and obtain member discounts.

30 January 2013
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The Canadian Tourism Commission (CTC) has joined forces with Brewster to give its international army of travel agents more strings to their bows in selling Canada.

Brewster has just rolled out a “private-label” version of CTC’s Canada Specialist Program (CSP) across its global markets. Participating agents gain access to the definitive guide on Canada’s outstanding travel experiences, as well as 20% off vacations and tours for themselves if they complete the program.

The Canada Specialist Program has gone from strength to strength, going past the magic 10,000-member mark in mid-2012. Agents work their way through eight interactive modules, loaded with great photo carousels and downloadable itineraries. To prove they have absorbed all the learnings, agents must pass a quiz at the end of each module.

“We're excited to be joining forces with the Canadian Tourism Commission and to be taking advantage of this successful training opportunity,” says Larry Gale, Brewster Travel Canada director, Marketing & Business Development. “As market leaders, we can reach out to our global distribution channels on an even larger scale; the Canada Specialist Program will equip our travel agents to connect with travel experiences on a greater level and increase customer satisfaction.”

CTC’s partnership with Brewster follows a similar arrangement with Fairmont Hotels & Resorts that concluded in 2011.

“Brewster has been a gold-standard bearer in connecting globaltravellerswith the depth and breadth of travel experiences Canada has to offer,” says Charles McKee, CTC vice-president, International. “By harnessing our world-class training tool, their agents will be better equipped than ever to bring those experiences to vivid life for consumers in their international markets.”

 

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