CTC and industry partners make Canadian tourism stand out at giant B2B tradeshow in Brazil.
It was the second edition of the giant B2B tradeshow in South America. The Canada team joined more than 1,300 other exhibitors from 60-plus countries at the Transamerica Expo Center. WTM Latin America took place at the same time as the Braztoa Business Meeting.
CTC was joined at the Canada booth by 15 Canadian tourism-industry partners for one-to-one meetings with directors of leading tour operators. WTM Latin America 2014 had an increased focus on travel tech and tourism innovation. The Canada team also held a press conference to share their stories with 65 Brazilian media comprising bloggers, Brazilian newspapers, an Argentinian radio journalist and specialist magazines.
CTC’s Siobhan Chretien, regional managing director, Emerging Markets, shared the latest news on Canadian tourism products. Stéphane Larue, Canadian Consul General in São Paulo, gave an update on visa processing: the multiple-entry visa, valid for five years, is the only type being processed and that no financial proofs are needed for travellers who had been to the US or Canada in the past 10 years. The Consulate is putting the finishing touches on a new online visa application system for all Brazil.
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Brazilian travellers form a valued part of the travel mix to Canada. CTC’s research indicates that they love to spend while in this country (an average of $1,941 per trip) and make their visit a long one (average stay of 19.5 days per trip).
There was further good news for this market from Air Canada: starting Dec. 11, the airline will run thrice-weekly direct flights between Toronto, ON, and Rio de Janeiro. The service will use Boeing 767-300ER aircraft that have 24 business-class and 187 economy seats. The new service will be in addition to the existing daily non-stop flights between Toronto and São Paulo.