CTC News

Canada makes dazzling debut at WTM Latin America.

CTC and industry partners make Canadian tourism stand out at giant B2B tradeshow in Brazil.

21 May 2014

The Canadian Tourism Commission (CTC) put on its best bib and tucker to help Canada make a splendid start at World Travel Market (WTM) Latin America in São Paulo, Brazil, Apr. 23-25.

It was the second edition of the giant B2B tradeshow in South America. The Canada team joined more than 1,300 other exhibitors from 60-plus countries at the Transamerica Expo Center. WTM Latin America took place at the same time as the Braztoa Business Meeting.

CTC was joined at the Canada booth by 15 Canadian tourism-industry partners for one-to-one meetings with directors of leading tour operators. WTM Latin America 2014 had an increased focus on travel tech and tourism innovation. The Canada team also held a press conference to share their stories with 65 Brazilian media comprising bloggers, Brazilian newspapers, an Argentinian radio journalist and specialist magazines.

CTC’s Siobhan Chretien, regional managing director, Emerging Markets, shared the latest news on Canadian tourism products. Stéphane Larue, Canadian Consul General in São Paulo, gave an update on visa processing: the multiple-entry visa, valid for five years, is the only type being processed and that no financial proofs are needed for travellers who had been to the US or Canada in the past 10 years. The Consulate is putting the finishing touches on a new online visa application system for all Brazil.

Watch the latest CTC videos running on social media in this market:

Brazilian travellers form a valued part of the travel mix to Canada. CTC’s research indicates that they love to spend while in this country (an average of $1,941 per trip) and make their visit a long one (average stay of 19.5 days per trip).

There was further good news for this market from Air Canada: starting Dec. 11, the airline will run thrice-weekly direct flights between Toronto, ON, and Rio de Janeiro. The service will use Boeing 767-300ER aircraft that have 24 business-class and 187 economy seats. The new service will be in addition to the existing daily non-stop flights between Toronto and São Paulo.

  • CTC looked to boost awareness among Indian consumers while out shopping via two complete mall makeovers in New Delhi and Mumbai in May. The promotion used 55 dropdown banners to highlight Canada with powerful images of Niagara Falls, the Calgary Stampede, polar bears, aurora borealis (Northern Lights), the PEAK 2 PEAK gondola in Whistler, the Capilano Suspension Bridge, dogsledding and BC Ferries. Travel agents operating in the mall also branded their shops with images of Canada. The promotion comes hard on the heels of encouraging data via CTC’s latest Tourism Snapshot, which showed a 15% year-on-year rise in Indian visitors to Canada in February 2014. Such is this market’s appetite for Canada, the Outbound Tour Operators Association of India (OTOAI) will hold its directors’ meeting in Vancouver, BC, on May 27, the same day as the official start of Rendez-vous Canada (RVC), CTC’s premier international marketplace. The meeting has been timed that way to bring India’s leading tourism influencers to this country, a great opportunity for Canadian businesses at RVC.

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