CTC News

CTC and partners hit the road in Brazil.

Brazilian travel trade and media benefit from education and business development sessions in three major cities.

25 March 2015

Education, education, education: travel agents can never learn too much about a destination to help them sell the experiences. With that in mind, the Brazil office of the Canadian Tourism Commission (CTC) completed a quick-fire three-city roadshow earlier this month, giving travel-trade reps and media the latest information on Canada.

Working alongside Canadian tourism industry partners, the day-long sessions were delivered in São Paulo, Porto Alegre and Rio de Janeiro. The industry reps provided a series of 10-minute presentations to each Brazilian buyer. Extra incentive came from the chance to win one of three places on a FAM trip to Canada later in the year.

CTC-Brazil has also teamed up with Tourism Vancouver for a quick online advertising campaign. The campaign, which concludes at the end of April, aims to boost awareness.

A pilot CAN+ visa program in the latter stages of 2014 provided a shot in the arm to the Brazil market. According to CTC’s latest Tourism Snapshot, just under 100,000 Brazilians came to Canada last year, a 7% year-on-year increase.

A further fillip will come in 2015 from TAM, Brazil’s largest airline, commencing its direct-flight service from São Paulo to Toronto, ON, this month. To help promote the service, CTC-Brazil and TAM organized a FAM trip to Toronto, Ottawa and Niagara Falls for six Brazilian journalists.

Record TV, Brazil’s second most-watched TV station, also donned a teacher’s mantle. Working with the Canadian Embassy in Brazil, it sent a film crew to Québec Cityand Montréal to bring back stories about French education in Canada—and, of course, the huge range of travel experiences.

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