Brazilian travel trade and media benefit from education and business development sessions in three major cities.
Education, education, education: travel agents can never learn too much about a destination to help them sell the experiences. With that in mind, the Brazil office of the Canadian Tourism Commission (CTC) completed a quick-fire three-city roadshow earlier this month, giving travel-trade reps and media the latest information on Canada.
Working alongside Canadian tourism industry partners, the day-long sessions were delivered in São Paulo, Porto Alegre and Rio de Janeiro. The industry reps provided a series of 10-minute presentations to each Brazilian buyer. Extra incentive came from the chance to win one of three places on a FAM trip to Canada later in the year.
CTC-Brazil has also teamed up with Tourism Vancouver for a quick online advertising campaign. The campaign, which concludes at the end of April, aims to boost awareness.
A pilot CAN+ visa program in the latter stages of 2014 provided a shot in the arm to the Brazil market. According to CTC’s latest Tourism Snapshot, just under 100,000 Brazilians came to Canada last year, a 7% year-on-year increase.
A further fillip will come in 2015 from TAM, Brazil’s largest airline, commencing its direct-flight service from São Paulo to Toronto, ON, this month. To help promote the service, CTC-Brazil and TAM organized a FAM trip to Toronto, Ottawa and Niagara Falls for six Brazilian journalists.
Record TV, Brazil’s second most-watched TV station, also donned a teacher’s mantle. Working with the Canadian Embassy in Brazil, it sent a film crew to Québec Cityand Montréal to bring back stories about French education in Canada—and, of course, the huge range of travel experiences.