Focus on building awareness and driving immediate sales to Toronto and Ontario.
Listen up, Brazil: Ontario is calling. The Canadian Tourism Commission (CTC) has launched two new campaigns in this huge emerging South American tourism market to build awareness and drive immediate sales.
The first campaign centres on Toronto, using a blend of print and online advertising. The second campaign is larger, focusing on Ontario as a whole, backed by broadcast, online and print ads in titles such as Globo TV, UOL.com and Qual Viagem magazine. Landing pages on the Toronto and Ontario websites promote the tour operators’ packages in the campaign.
CTC-Brazil has also helped bring a TV crew from the Globo network to film three episodes of “Fantástico,” Brazil’s most-watched Sunday-night show. CTC-Brazil and its provincial partners—Ontario Tourism Marketing Partnership Corporation, Tourisme Québec, Tourism Toronto, Tourisme Montréal, Tourism Vancouver, Banff & Lake Louise Tourism, ViaRail and Frontiers North—brought local experts to the shoots to help the crew bring to life and share the Canadian tourism experiences. The episodes are provisionally scheduled to air in early December.