CTC News

Brazilian influencers get a taste for Toronto.

CTC and partners bring top Brazilian athletes and media to discover 2015 Toronto Pan Am Games host city and province.

15 January 2015

On your mark, get set, go! Excitement is already starting to build for the 2015 Toronto Pan Am & Parapan Am Games this summer. To help bring that enthusiasm to our international markets, the Canadian Tourism Commission (CTC) brought two top Brazilian athletes and Brazilian media on a FAM trip to Toronto, ON, in early January.

Their tour gave them an authentic taste of the host city and surrounding province. Tourism experiences included iconic Niagara Falls, the CN Tower and Distillery Historic District, sampling local food and wine plus a behind-the-scenes peek at some of the venues for the Games.

The influencers on tour were Cesar Cielo and Arthur Zanetti. Cielo is the most successful Brazilian swimmer ever, having racked up six world championship gold medals and broken two world records. He’s also a familiar face to long-time Canadian tourism watchers: Cielo carried the Olympic Torch on one of the New Brunswick legs in the build-up to the 2010 Winter Olympic Games in Vancouver, as part of a CTC program. Zanetti claimed the first-ever gymnastics gold medal by a Latin American competitor at the 2012 Summer Olympic Games. The two athletes were joined on their Ontarian odyssey by the editor of Globo Esporte and journalists from Record TV.

CTC’s partners for the FAM trip were Ontario Tourism Marketing Partnership Corporation and Tourism Toronto.

The Brazil market enjoyed steady growth in visitor numbers to Canada in the first 10 months of 2014, with 85,000 Brazilians taking a Canadian vacation, up 6% on the same period in 2013. According to the latest Tourism Snapshot report, just under 7,000 Brazilian travellers flew north to Canada in October, an 18% year-on-year increase.


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