CTC News

CTC brings ‘Born to Explore’ TV show to Canada’s North.

Saturday-morning ABC series relishes Arctic adventures; CTC collects two more gongs at prestigious Adrian Awards in NYC.

01 March 2012

Richard Wiese, best known as an explorer and naturalist, got the Arctic bit between his teeth this past winter. The Canadian Tourism Commission (CTC) teamed up with Nunavut Tourism to bring the presenter of “Born to Explore” to the Arctic to learn more about the people, the land and the culture.

The show aired on US TV network giant ABC on Feb. 18. Wiese travelled to Canada’s North as a guest of Arctic Kingdom Polar Expeditions Inc., a member of CTC’s Signature Experiences Collection® (SEC).

The TV team embarked on the Narwhal and Polar Bear Safari. Led by a senior Inuit guide, the team was able to show the extraordinary beauty of the Arctic and its wildlife to viewers, including tusked narwhal, polar bears and bearded seals. Team members also drank tea made using melt-water from an iceberg.

Down in warmer climes, the prestigious Adrian Awards proved a happy hunting ground for CTC again in 2011. The commission’s work with Tourisme Québec in bringing NBC’s “TODAY Show” to Montréal, QC, struck a chord with American viewers and picked up the Platinum award in the Public Relations Feature Placement–Television category. “Flirtation with Canada,” a virtual food- and wine-tasting event CTC held for a select group of foodie wordsmiths in New York City, NY, claimed Silver in the Public Relations Campaign Special Event Category.

Hospitality Sales and Marketing Association International (HSMAI) runs the awards each year, which honour travel marketing excellence. This year more than 1,000 entries were received. The 2011 Adrian Awards were presented at a glamorous evening gala at the Marriott Marquis on Broadway on Feb. 27.

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