CTC News

American travellers had a Canada yearning in Nov. ‘10.

As 2010 neared its end, our southern neighbours crossed the border in greater numbers, says latest CTC Tourism Snapshot.

26 January 2011

US travellers answered the call of the north in November 2010.

US travellers answered the call of the north in November 2010. American overnight travel to Canada rose by 7%, the largest rise of that year so far, reports the latest Tourism Snapshot, just published by the Canadian Tourism Commission (CTC)’s Research department.

Here are some key findings:

  • Check out that six-pack: total overnight trips to Canada rose for the sixth successive month: 769,000 visitors went through passport control, up 6% on Nov. ’09.

  • Year-to-date, there has been a 2% growth in international visitors compared with last year, but the total of 13.5 million is 7% down on ’08.

  • People in other overseas countries that are not part of CTC’s key markets are increasingly looking to Canada, with 7% more flying to these shores in the first 11 months of 2010 than the same period in ‘09. 

  • The rise in star-spangled banner sightings in Canada in Nov. ‘10 was fuelled by a decent 15% rise in air travel, followed by a 6% climb in “other” modes of travel. Year-to-date figures reveal a more coy improvement of 1% overall.

  • British Columbia (11%), Quebec (8%), Ontario (6%) and Alberta (6%) were the prime beneficiaries of increased American patronage.

  • The beans are jumping again in Mexico: arrivals were up 11% in November over the same time last year.

  • Brazil was the overseas key market with the mostest again, posting a 38% increase in visitors headed to Canada on Nov. ‘09.

  • China (23%), South Korea (16%) and India (13%) also posted good double-digit gains, with only Japan (-14%) suffering an unexpected dip after mostly positive growth throughout the majority of 2010.

  • Canadians still have itchy feet: outbound travel to the US climbed 10% in Nov. ’10 on the same period in ’09.   

  • It was up and away for Canadian consumer confidence in Nov. ‘10. The Index of Consumer Confidence, released by The Conference Board of Canada, stayed on the rise, reaching 83.6, up 3.9 points.

  • There were steadier nerves, too, in the US. The Conference Board Consumer Confidence Index continued to gain height, climbing another 4.2 points to hit 54.1. 

The Tourism Snapshot examines statistics and travel trends up to November 30, 2010, in CTC’s—and its partners’—key global markets.

Read the latest Tourism Snapshot in full.



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