BEC news release

Canada means business

The Canadian Tourism Commission’s “Business Events Canada” division is exploring opportunities in China for the first time at CIBTM!

Sept. 2, 2013: It’s no longer business as usual for Canada!  The Canadian Tourism Commission (CTC) is pleased to unveil its new brand - Business Events Canada (BEC)   for the Meetings, Conventions and Incentive travel (MC&IT) sector at CIBTM, the annual tradeshow in Beijing.   Canada is eager to begin assisting customers from China explore their meetings and incentive options and to learn what these meeting planners are seeking in an international destination.   Canada is pleased to exhibit at CIBTM for the first time to showcase the country’s excellent meeting and convention facilities – visit us at Stand F86.

Business Events Canada (BEC)—focuses on seven priority sectors where Canada holds a competitive advantage. CTC’s BEC team will be leading its sales approach on aerospace, agriculture and food, clean technology, infrastructure/engineering, information/communication technology, life sciences and natural resources. These priorities are in line with the areas in which Canada is internationally recognized as a centre of excellence.  The new BEC brand reflects the growing significance of the meetings industry to Canada’s economy. Meetings, conventions and incentive travel attracts close to two million visitors each year to Canada with total spending of $1.7 billion—almost a quarter of all money spent by inbound overnight travellers.

“Although we have refined our strategic focus on specific industries, we remain firmly committed to working with our partners and clients to bring events of all kinds to Canada,” says Greg Klassen, CTC senior vice-president Marketing Strategy and Communications. “Conventions and meetings held in Canada can be the first spark that ignites interest in doing business that leads to investment in our country as well as exploration of the unique experiences that Canada offers international travellers.”

Photo Caption:

  • The Vancouver Convention Centre will host the prestigious TED Conference in Vancouver, BC, in 2014. Meetings, conventions and incentive travel attracts close to two million visitors annually to Canada with total spending of $1.7 billion—almost a quarter of all money spent by inbound overnight travellers.

 

Web link:

About Business Events Canada and the Canadian Tourism Commission

Business Events Canada is the division of the Canadian Tourism Commission (CTC) responsible for bring meetings, conventions and incentive programs to Canada. The CTC is Canada's national tourism marketing organization. A federal Crown corporation wholly owned by the Government of Canada, we lead the Canadian tourism and meetings industry in marketing Canada as a premier four-season destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism and meetings industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 countries around the world, conduct original market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada's successful tourism brand—"Canada. Keep Exploring." For regular updates on CTC initiatives, subscribe to CTC News, search our corporate website or BEC website, become a fan on Facebook, follow us on Twitter, share images on Instagram or subscribe to our YouTube channel.

 

For Further information please contact:
luisa [at] axistravelmarketing [dot] com (Luisa Uruena) at Axis Travel Marketing Ltd

Tel: +44 (0)20 8686 2300 or visit http://uk-meetings.canada.travel/  and www.axistravelmarketing.com