Our awards

2014 Marketing awards

Mair Dumont Awards
CTC claimed second place for its 35 Million Directors campaign at the Mair Dumont Awards in Germany. Mair Dumont is one of Germany’s largest publishing houses. The awards were chosen by a prestigious jury and readers from two of its marketing magazines, who selected the 12 best tourism marketing campaigns from the previous year. They evaluate the concept, creation and marketing mix.

Golden City Gate Awards
CTC finished second in the Innovation category at the Golden City Gate Awards in Germany for its Upgrade to Canada campaign. These German tourism Oscars (“Das Goldene Stadttor”) are highly prized, going to the best tourism ads run by German media and PR agencies working for national tourism boards. The 2014 competition was fierce, with more than 100 entries.

The Warc100
CTC was one of only two Canadian companies to make the Warc100, an annual prestigious ranking of the world’s best marketing campaigns based on performance in effectiveness and strategy competitions. The Upgrade to Canada campaign was ranked No. 52, while the Canada. Keep Exploring business case and campaign was ranked No. 58. The Warc100 assesses more than 1,700 campaigns from 75 competitions.

India Travel Awards (West)
CTC walked away with the Best National Tourism Board designation at the 2014 India Travel Awards (West). The awards are held in four zones across the country (north, west, east and south), leading up to a national final. They are supported by the India’s Ministry of Tourism and leading travel-trade organizations.

Travel Bulletin Star Awards
CTC-UK collected the “Best North American Tourist Office” prize at the 2014 Travel Bulletin Star Awards at the Landmark Hotel, London. The awards are voted on by travel agents across the UK.

2013 Corporate awards

Palladium Balanced Scorecard Hall of Fame™

The Palladium Balanced Scorecard Hall of Fame™ recognizes organizations around the world that use the Kaplan-Norton strategy management system to achieve top results as well as to become strategy-focused. CTC was proud to be inducted into the Hall of Fame in late October, joining other Canadian companies as well as tourism giant Hilton Hotels.  The criteria for entry into the Hall of Fame are stringent. CTC successfully demonstrated it had:

  • Mobilized change through executive leadership
  • Translated its strategy into operational terms
  • Aligned the organization around its strategy
  • Motivated staff to make strategy everyone’s job
  • Governed to make strategy a continual process.

Canadian Government Executive awards

CTC went to Ottawa and came back with Canadian Government Executive magazine’s 2013 Leading Management Change Award for exceptional leadership in management practices in strategic planning. The award recognized CTC’s excellence in implementing results-based management, plus balanced scorecard and research methodology. One of six winners from across Canada, CTC has successfully demonstrated the return on international tourism marketing investments with clear links between employee activities and its corporate mission.


2013 Marketing awards

Adrian Awards

CTC made another successful foray to the eminent Adrian Awards in New York City, NY. Our global Keep Exploring campaign, in collaboration with DDB Canada, CTC’s agency of record, collected Gold awards in both the advertising and digital marketing categories. “Canada: For the Fun of It,” a campaign run with NBC Owned Television Stations and Ontario Marketing Partnership Corporation that showed the fun side of Canada to New Yorkers through a series of short video clips starring Eric McCormack, also picked up Gold in the advertising category.

2013 CMA Awards
CTC’s 35 Million Directors project wowed the judges at the 2013 CMA Awards. The project, which was worked on with DDB, its advertising agency of record, claimed four gold awards in the coveted Advertising: Consumer Services, Community engagement: Consumer Services, Digital: Consumer Services and Integrated categories at the Canadian Marketing Association’s big event in Toronto, ON, Nov. 29, 2013.

Expedia Awards
CTC collected Expedia’s Award for Innovation at 2013’s ITB Berlin. The award was for CTC’s Upgrade to Canada promotion that rain in France in France and Germany during the late fall, that diverted eight couples from already-booked trip to exotic destinations and sent them to Canada instead.

Maekyung Advertising Awards
CTC-South Korea
picked up a coveted prize at the 40th iteration of these prestigious awards. The fine joint efforts on the 2013 spring and +Canada campaigns between our South Korea team and DDB-Korea’s won the “New Media” award. The judges cited the innovative branding visuals media planning as significant factors in the award.

M&M Global Awards 2013
CTC’s Upgrade to Canada campaign garnered another award, this time Best Nation & Destination Marketing Campaign at the M&M Global Awards 2013 at the Grosvenor House Hotel, London, UK. The promotion, which ran in 2012, intercepted couples at airports on their way to other international destinations, who were then offered a trip to Canada. Photos and videos captured their delight at the offer; the adventures they enjoyed also converted them to life-long advocates for Canada.

Media awards
CTC-South Korea
has won a brace of awards for the second year in a row from two leading travel-trade publications. Korea Travel News designated CTC the best international tourism organization, highlighting CTC-South Korea’s aggressive and innovative partnerships with industry, desire for practical results and support for product development. And the Korea Travel Times named CTC-South Korea as joint winner, alongside Hong Kong, of its True Partner Award for the best international tourism organization, citing CTC-South Korea’s efficient communication and support for product development.

Prestige Holidays 25th-anniversary celebrations
picked up the “Best Supporting Tourist Board” award from Prestige Holidays. The award recognized the team’s assistance to tour operators throughout the year, including supporting FAM trips, answering questions and working on roadshows. The awards formed part of the leading UK operator’s 25th-anniversary celebrations at the Langham Hotel, London.

Outbound Travel Mart, Mumbai
CTC picked up the best print promotion award at the Mumbai iteration of 2013’s Outbound Travel Mart in India, the country’s largest travel-trade and consumer show. Leading in-market tour operators joined CTC at the booths to welcome thousands of travel-trade reps and consumers. CTC is looking to expand its sales network in 2013 into Ahmedabad, Bengaluru, Chennai, Hyderabad, Jaipur, Kolkata, Lucknow, Ludhiana and Pune.


2012 Corporate awards

FutureBrand’s Country Brand Index

In 2012, FutureBrand’s Country Brand Index(CBI) ranked Canada the No. 2 country brand out of 113 countries. (Canada ranked No. 1 in 2010 and 2011.) In the Index, Canadian tourism vastly improved in six out of seven key attributes, including heritage and culture, food, value for money, attractions and shopping. Overall, Canada’s rank on the key tourism dimension jumped seven places to No. 6, with the report citing Canada’s world-class ski resorts.


2012 Marketing awards

Travel Journalism Awards for Excellence 2012
CTC claimed deserved accolades in Australia in October 2012. The Australian Society of Travel Writers gave CTC the Most Outstanding Tourism Organization in Australia award in the Travel Journalism Awards for Excellence 2012.

Top Travel magazine awards
Canada was voted as 2012 Market Leader at these awards in China. Top Travel is China’s only high-quality mag to focus on tourism, as well as on fashion, autos and cutting-edge IT.

Canadian e-Tourism Awards
The CTC took two honours at these awards, which pay tribute to digital’s evolution and fresh marketing power through social media and traditional consumer websites. In the Best User-generated Content category, CTC’s Tumblr Royally Curious campaign that covered the 2011 visit of their Royal Highnesses The Duke and Duchess of Cambridge took second place. And the “Hello Canada” campaign, which helped introduce Chinese consumers to Canadian travel experiences, came third in the Best Online Campaign category.